GTM Lead driving innovation and growth for OpenTable, managing competitive intelligence and strategic initiatives. Collaborating with sales and product teams to enhance market positioning.
About the role
- Product Marketing Specialist supporting customer marketing initiatives for MarkLogic and Semaphore. Collaborating with various teams to drive customer success and product adoption.
Responsibilities
- Support the execution of customer marketing programs that celebrate customer success and increase product adoption
- Help create customer-facing assets—case studies, testimonials, success videos, and spotlights—showcasing measurable impact and ROI
- Partner with Customer Success, Product Marketing, and Demand Generation to assist with retention and expansion campaigns
- Maintain and update the customer advocacy library and assist in coordinating customer participation in references, events, and analyst briefings
- Conduct basic data and sentiment analysis on customer engagement metrics to inform future programs
- Draft and edit content for newsletters, webinars, and community features highlighting customer innovation and outcomes
- Collaborate cross-functionally to ensure consistent messaging and storytelling across campaigns and platforms
Requirements
- 1–3 years of marketing experience—preferably in product marketing, customer marketing, or a related B2B SaaS/software marketing role
- Strong writing and storytelling skills with a customer-centric mindset
- Detail-oriented, proactive, and comfortable managing multiple projects in a fast-paced environment
- Analytical and curious, eager to use data and feedback to guide program improvements
- Bachelor’s degree in marketing, communications, business, engineering or a related field
- Exposure to data, analytics, or AI-driven software solutions is beneficial
- Familiarity with customer advocacy, lifecycle, or community marketing programs is beneficial
- Comfort working with cross-functional technical and marketing teams in a global organization is beneficial
- Demonstrable AI skills in the development of content creation and sales aids is beneficial
Benefits
- Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan)
- Tuition Reimbursement program
- Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance
- Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
- Flexible paid vacation time, paid day off for your birthday, and company holidays
- A variety of leave plans, including Parental Leave
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Product Marketing Manager bridging Product, Sales, and Marketing teams at Spreedly's Open Payments Platform. Executing product launches and developing go - to - market strategies for new features.
Product Marketing Manager focused on market research, product launches, and cross - functional collaboration. Driving strategies for energy control solutions at Woodward.
Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
Product Marketing Manager developing and maintaining marketing content for PGIM’s alternative product suite. Collaborating with various teams to drive business development in asset management.
Product Marketing Manager in PGIM creating marketing materials for alternative investment strategies. Collaborating across teams to drive business development and ensure compliance with regulatory standards.
Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
Marketplace Product Marketing Manager driving revenue growth through strategic acquisitions and e - commerce transition at Skylum. Leading a team to enhance the Luminar ecosystem and user experience.
Product Marketing Manager driving product narrative and market impact. Transforming ambiguity into clarity and orchestrating product launches for tech startup.
Director of Product Marketing leading AI strategy for Adobe’s enterprise solutions. Collaborating cross - functionally to drive AI capabilities and value propositions for enterprise clients.