Social Media Specialist executing KOL/influencer strategies for Primal in Bangkok. Building relationships with influencers and overseeing campaign execution in a hybrid environment.
Responsibilities
Develop and execute KOL/influencer strategies to align with social media campaign objectives.
Establish new influencer relationships and stay updated on the latest social trends.
Oversee campaign processes from planning to execution while ensuring quality standards.
Build and nurture relationships with influencers through outreach efforts (e.g., emails, direct messages, calls).
Monitor influencer content to ensure alignment with Primal's standards and client objectives.
Develop campaign plans and maintain a database of influencer details.
Analyze performance metrics to identify campaign successes and areas for improvement.
Collaborate with internal teams to ensure seamless campaign execution.
Prepare reports and presentations summarizing campaign performance and insights.
Generate creative ideas to enhance campaign effectiveness and brand visibility.
Requirements
Proven expertise in influencer marketing and social media campaign management.
Strong communication and relationship-building skills.
Analytical mindset with the ability to evaluate campaign performance and optimize strategies.
Creativity and adaptability to align campaigns with industry trends.
Exceptional organizational skills and attention to detail.
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