Hybrid Social Media Specialist, KOL

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About the role

  • Social Media Specialist executing KOL/influencer strategies for Primal in Bangkok. Building relationships with influencers and overseeing campaign execution in a hybrid environment.

Responsibilities

  • Develop and execute KOL/influencer strategies to align with social media campaign objectives.
  • Establish new influencer relationships and stay updated on the latest social trends.
  • Oversee campaign processes from planning to execution while ensuring quality standards.
  • Build and nurture relationships with influencers through outreach efforts (e.g., emails, direct messages, calls).
  • Monitor influencer content to ensure alignment with Primal's standards and client objectives.
  • Develop campaign plans and maintain a database of influencer details.
  • Analyze performance metrics to identify campaign successes and areas for improvement.
  • Collaborate with internal teams to ensure seamless campaign execution.
  • Prepare reports and presentations summarizing campaign performance and insights.
  • Generate creative ideas to enhance campaign effectiveness and brand visibility.

Requirements

  • Proven expertise in influencer marketing and social media campaign management.
  • Strong communication and relationship-building skills.
  • Analytical mindset with the ability to evaluate campaign performance and optimize strategies.
  • Creativity and adaptability to align campaigns with industry trends.
  • Exceptional organizational skills and attention to detail.

Benefits

  • Fun and Young Environment
  • Company and Team Activities.
  • Health Insurance
  • Annual Company Retreat
  • Social Security
  • Annual and Birthday leave
  • Skill Development and Training

Job title

Social Media Specialist, KOL

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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