Content Marketing Manager executing the content strategy for international merchants. Creating and optimizing various content formats and ensuring relevance and quality in marketing campaigns.
Responsibilities
Operational implementation of the content strategy – from planning to publication
Creation and optimization of content (blog posts, case studies, landing pages, social media)
Ensuring content is up to date and relevant
Close collaboration with internal and external stakeholders
Representing the team at international trade shows and in social media activities
Requirements
Completed higher education or advanced training in digital marketing or communications (university, university of applied sciences, or equivalent)
Experience in content production and digital marketing
Strong storytelling skills
Knowledge in developing content strategies
IT affinity, openness to new technologies, and a sense for automation and AI-powered solutions
Familiarity with tools such as HubSpot, SEMrush, or Google Analytics
Structured working method and flexibility under pressure
Excellent communication skills in German and good proficiency in a second national language (English is an advantage)
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