Ecommerce Customer Marketing Manager focusing on Pure Players and Retail.com strategies in Mexico City. Driving brand presence and optimizing digital commercial execution for effective market results.
About the role
- Data Intelligence Senior role at Porto Services, focusing on E-commerce and Sales analytics and insights. Collaborating with strategic partners to enhance data-driven decisions for business performance.
Responsibilities
- Build advanced analyses on: digital sales funnel, conversion, customer behavior, and commercial efficiency.
- Monitor and analyze key business metrics such as Sales, CAC, LTV, Churn, Upsell/Cross-sell, and campaign performance.
- Maintain an analytical routine with a Product, Growth, and E-commerce perspective.
- Identify growth and channel optimization opportunities and propose hypotheses, experiments and A/B tests focused on increasing conversion.
- Perform quick and in-depth analyses in a dynamic environment, supporting short- and medium-term decisions.
- Develop KPIs, dashboards and analytical models that support tactical and strategic decision-making.
- Structure consistent metrics across a multi-source data environment.
- Translate business needs into clear, actionable analyses, models and indicators.
- Handle large volumes of data using SQL and Python.
- Create queries and exploratory models for recurring and ad-hoc analyses.
- Ensure the quality, consistency and governance of the data used in sales decisions.
- Act as a bridge between Data and Business, ensuring analyses have direct impact on sales performance.
- Work with diverse teams (Growth, Product, Commercial, CRM, Marketing) to align metrics, priorities and strategies.
- Help the vertical evolve toward an increasingly data-driven model, improving predictability and commercial efficiency.
- Lead meetings, present insights and influence decisions with clear, technically sound narratives for all levels of the organization.
Requirements
- Education: Bachelor’s degree completed in Engineering, IT, Data Science, Business Administration, Statistics or related fields.
- Thematic Experience: Strong experience with commercial intelligence, Growth, E-commerce, CRM and sales metrics.
- Analytical Background: Robust experience in data analysis, performance metrics (KPIs), cohort analysis, funnels and customer behavior.
- SQL: Strong proficiency in SQL for data manipulation, extraction and building complex queries.
- Visualization/BI: Proficiency with Business Intelligence (BI) tools such as Power BI, including data modeling and building performance dashboards.
- Programming: Knowledge of Python for analyses and automation of routines.
- Behavioral and Business Skills (Soft Skills): Strong analytical ability with an impact-oriented mindset; ability to work with multiple stakeholders and lead consultative conversations with business areas; strong sense of priority and organization to operate in dynamic environments.
Benefits
- Flexible Meal and Food Allowance
- Health Insurance
- Dental Plan
- Wellhub and TotalPass
- Bio Ritmo gym exclusive for employees: at the Headquarters Complex
- Profit Sharing (PLR)
- Equity Program: "Porto em Ação" — complementary to PLR until 2025
- Sand and multipurpose courts: at the Headquarters Complex
- Transportation Voucher
- Shuttle van services: available at main access stations to Porto (Luz, Barra Funda, Santa Cecília and Júlio Prestes)
- Extended Parental Leave: up to 40 days for all family configurations
- Extended Maternity Leave: 6 months
- Medical outpatient clinic with specialties: at the Headquarters Complex and Barra Funda
- Childcare or nanny allowance
- Life Insurance
- Private Pension Plan - PortoPrev
- Discounts on Products and Services
- Tuition Assistance: reimbursement for undergraduate, postgraduate or MBA programs
- Monthly runs: subsidy for major road races in São Paulo
- Language reimbursement (English or Spanish)
- Porto Theater: exclusive sessions for employees
- Library
- Rest area: at the Headquarters Complex
- Game room: at the Headquarters Complex
- Massage and podiatry services: at the Headquarters Complex
- Work location: Downtown São Paulo (we operate hybrid models, to be discussed during the selection process)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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