Analyze and develop content strategies for social media growth at CIEE, a nonprofit aiding youth employment in Brazil. Collaborate with performance teams to boost engagement and metrics.
Responsibilities
Analyze social media channels, assist in content development and monitor the posting schedule.
Develop advanced and innovative strategies to drive social media growth and engagement.
Perform detailed and complex metrics analyses to make data-driven strategic decisions.
Draft social media strategy together with the Mid-level Social Media Analyst.
Maintain ongoing communication with the Performance team to follow the planning, execution and monitoring of social media ads.
Collect and analyze social media data such as engagement metrics, reach, follower growth, and identify trends and insights to improve strategies.
Analyze metrics, review general reports, monitor results and assess improvements.
Conduct tests and experiment with new strategies to improve campaign and editorial performance and increase engagement.
Plan, execute and measure experiments and conversion tests.
Participate in strategic meetings related to projects, campaigns or partnerships connected to social media content generation.
Requirements
Bachelor's degree in Digital Marketing, Advertising, Design or related fields;
Proficiency with Microsoft Office and/or G Suite;
Experience with Trello, Photoshop or Canva;
Mastery of major social networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Threads, among others, including tools or platforms for scheduling posts.
Benefits
Medical insurance
Dental insurance
Meal allowance
Transportation voucher
Birthday day off (time off during birthday month)
Life insurance
Childcare assistance
Well-being and quality of life programs: incentives for physical health care (Wellhub) and mental health (Wellz)
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