About the role

  • Analyze and develop content strategies for social media growth at CIEE, a nonprofit aiding youth employment in Brazil. Collaborate with performance teams to boost engagement and metrics.

Responsibilities

  • Analyze social media channels, assist in content development and monitor the posting schedule.
  • Develop advanced and innovative strategies to drive social media growth and engagement.
  • Perform detailed and complex metrics analyses to make data-driven strategic decisions.
  • Draft social media strategy together with the Mid-level Social Media Analyst.
  • Maintain ongoing communication with the Performance team to follow the planning, execution and monitoring of social media ads.
  • Collect and analyze social media data such as engagement metrics, reach, follower growth, and identify trends and insights to improve strategies.
  • Analyze metrics, review general reports, monitor results and assess improvements.
  • Conduct tests and experiment with new strategies to improve campaign and editorial performance and increase engagement.
  • Plan, execute and measure experiments and conversion tests.
  • Participate in strategic meetings related to projects, campaigns or partnerships connected to social media content generation.

Requirements

  • Bachelor's degree in Digital Marketing, Advertising, Design or related fields;
  • Proficiency with Microsoft Office and/or G Suite;
  • Experience with Trello, Photoshop or Canva;
  • Mastery of major social networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Threads, among others, including tools or platforms for scheduling posts.

Benefits

  • Medical insurance
  • Dental insurance
  • Meal allowance
  • Transportation voucher
  • Birthday day off (time off during birthday month)
  • Life insurance
  • Childcare assistance
  • Well-being and quality of life programs: incentives for physical health care (Wellhub) and mental health (Wellz)

Job title

Social Media Analyst, Senior

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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