Content Strategist responsible for storytelling and content strategy at Datasite. Collaborating cross - functionally to enhance brand positioning and audience engagement across digital platforms.
About the role
- Content Marketing Specialist developing and executing content strategies for Porsche's brand identity across Asia Pacific. Overseeing social media and collaborating with teams to reinforce brand messaging.
Responsibilities
- Develop and execute content strategies that reinforce Porsche’s brand identity across both digital and traditional channels in the Asia Pacific region.
- Create and manage high-quality content for diverse platforms - digital (web, social media, email) and traditional (print, POS materials, brochures) - maintaining consistent messaging and ensuring alignment with global brand guidelines and tone of voice.
- Oversee regional social media presence while also supporting earned media efforts including media and key opinion leader relations, press releases, event coverage and reporting.
- Collaborate with internal teams and regional importers to support local marketing initiatives, providing guidance on content best practices and ensuring brand consistency.
- Monitor and optimize content performance through analytics, reporting, and continuous improvement to maximize reach and impact.
- Stay informed on industry trends in both digital engagement and traditional marketing, including Public Relations best practices, to innovate Porsche’s communication approach.
Requirements
- Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 3 years of experience in content marketing, ideally within the automotive, luxury, or lifestyle sectors.
- Proven ability to develop and execute content strategies across multiple channels (digital and traditional).
- Exceptional storytelling skills with an eye for brand tone and modern luxury positioning, and a genuine enthusiasm for the Porsche brand with a deep understanding of luxury consumer behavior and expectations.
- Excellent written and verbal communication skills in English; proficiency in additional Asian languages is an advantage.
- Familiarity with content performance metrics, analytics tools, and SEO principles.
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