Senior Copywriter responsible for developing strategic content for healthcare clients at FWD People. Collaborating with teams and translating complex information into compelling narratives with a focus on quality and precision.
About the role
- Copywriter responsible for website, email, campaign copy writing for growth at Pocketpills, a healthcare platform. Focusing on conversions and engagement across various channels.
Responsibilities
- Own all website copy across DooÜ and Pocketpills
- Improve clarity, trust, and conversion at every step
- Write all email and SMS copy across onboarding, nurture, reactivation, and retention flows
- Lead copy for large campaigns and launches
- Own SEO-driven copy including blogs, landing pages, pillar pages, and supporting content
- Write PR copy including press releases, founder quotes, media pitches, and announcements
Requirements
- 4+ years experience as a copywriter across web, email, and campaigns
- Strong conversion-focused mindset
- Comfortable writing long-form (blogs, pages) and short-form (emails, headlines, CTAs)
- Familiar with SEO fundamentals and writing for search intent
- Able to work fast, iterate often, and take feedback from data
- Experience in DTC, health, fintech, or subscription businesses is a strong plus.
Benefits
- dental and vision care
- extended health care coverage
- disability insurance
- life insurance
- paid time off
- vacation days
- Group Retirement Savings Plan (GRSP)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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