Creative Trainee for developing innovative content and communication campaigns at HeimatTBWA. Immerse in agency life while learning in a dual program with KreativKader.
About the role
- Senior Copywriter creating data-driven ad copy for MetaFlow's growth in health and lifestyle products. Collaborating with creative teams to enhance marketing strategies and drive sales.
Responsibilities
- You write data-driven ad copy and scripts based on analysis and develop new concepts together with PM & Creative teams
- You plan and write advertorials for Google and native channels based on top performers and competitive analyses
- You develop high-converting campaigns and automations together with the CRM team
- You contribute ideas for new funnels and sales pages
- Peer proofreading within the copywriting team
Requirements
- 3+ years of copywriting experience in an e-commerce/DTC environment
- Conversion-focused: you write high-converting, concise copy rather than content or branding fluff — sales-psychology informed and performance-oriented
- Comfortable with metrics: confident working with CTR, CR, CAC, etc.
- Funnel expertise: experience with funnel strategies, sales pages & customer journeys
- Strong command of language: articulate with a good sense for a tone of voice that fits the brand and target audience
- Health & lifestyle affinity: passion for nutrition, health & dietary supplements — you understand the topics you write about
- Empathy: you put yourself in the customers' shoes and recognise what motivates and moves them
Benefits
- Fully mobile/remote-first work & flexibility: Work across Germany with a high degree of trust
- 30 days of vacation + 2 additional charity days
- Corporate benefits, fitness subsidy, and access to a mental health platform (Nilo Health)
- Mobility allowance, animal sponsorship, team events, and product packages
- And most importantly: an open ear for you at all times
Job title
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