Copywriter crafting engaging content for a healthcare technology firm. Collaborating with marketing teams to produce compliant and impactful communications across various channels.
About the role
- Senior Copywriter crafting compelling narratives and conversion-driven copy for Nestig's baby brand. Collaborating with teams to enhance customer experience through authentic storytelling in marketing.
Responsibilities
- Craft the overarching campaign story for major launches and tentpole moments, ensuring cohesion across every channel;
- Bring new products to life — from naming to shaping the full product story across site and campaigns and ensure each product has a distinct perspective while reinforcing the larger Nestig narrative;
- Translate craftsmanship, materials, and technical features into warm, benefit-driven copy.
- Own product descriptions, homepage messaging, landing pages, and key category copy;
- Partner with Growth on A/B testing and site optimization to improve clarity and conversion;
- Apply performance insights to continuously strengthen messaging without compromising brand integrity.
- Work closely with Creative, Growth, Product Development, and CX to ensure messaging reflects real customer needs and questions across all Nestig channels: paid, lifecycle, and owned channels;
- Provide copy direction and feedback to our paid agency to ensure the performance creative aligns with Nestig’s voice and standards.
- Serve as a brand steward, maintaining consistency and brand voice across all channels;
- Help refine and evolve Nestig’s voice as the brand grows.
Requirements
- 3–5+ years of brand and product copywriting experience (DTC preferred)
- Must be able to work onsite in our New York office in Flatiron three (3) days a week [Monday, Wednesday, Thursday]
- A strong portfolio demonstrating elevated storytelling and conversion-focused copy
- Comfort moving between high-level narrative and detail-driven execution
- Experience collaborating cross-functionally in a fast-paced environment
- Exceptional writing, editing, and organizational skills
- Passion for interiors, design, and crafting meaningful customer experiences
- Alignment with Nestig's Core Values
Benefits
- Comprehensive benefits, including medical, dental, and vision insurance for you and your loved ones
- Twenty-one (21) days of paid time off (PTO) per year, so you can take your well-earned R&R
- 401(k) plan with company match
- Flexible Work From Wherever (WFW) Policy — up to five (5) weeks of remote work per year
- Monthly wellness, IT, and commuter stipend
- WFW stipend, so you are able to create a comfortable working environment at home
- Annual education stipend, because we are always learning
- Nestig discount, so you can treat you, your family & loved ones!
- Paid parental leave of sixteen (16) weeks after six (6) months of employment
Job title
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