Hybrid Go-to-Market Associate

at Pliant Plastics Corporation

• Job title: Go-to-Market Associate
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Apollo, Go
• Location requirements: Hybrid, New York City, United States

About the role

• Go-to-Market Associate aiding US market growth for European fintech. Shape GTM strategies while collaborating cross-functionally across teams and optimizing processes.

Responsibilities

• Shape and operationalize the Go-To-Market playbook for the US market - from prospect identification and outbound workflows to pipeline management and sales enablement.
• Build, document, and continuously refine end-to-end revenue processes tailored to the US market, ensuring efficiency, transparency, and alignment across all GTM functions.
• Maintain and optimize our CRM system (HubSpot) to ensure clean, accurate, and actionable data.
• Build reporting frameworks and dashboards to track pipeline health, GTM performance, conversion metrics, and US launch KPIs.
• Partner closely with the sales team to identify, research, and qualify US-based prospects and target accounts.
• Evaluate, implement, and maintain tools and platforms that support GTM activities (e.g., CRM, outreach and prospecting tools, BI platforms).
• Act as the connective link between Sales, Marketing, Partnerships, Finance, and Customer Success - streamlining handoffs, harmonizing data flows, and optimizing the customer journey.
• Identify bottlenecks and gaps in the revenue funnel and champion continuous improvement initiatives to accelerate growth.

Requirements

• 1-4 years in Revenue Operations, Sales, GTM Operations, or a similar GTM role within a high-growth B2B environment - preferably in FinTech or SaaS.
• Proven experience supporting or leading Go-To-Market initiatives, ideally including new market launches or US market expansion.
• Hands-on experience with CRM platforms (HubSpot strongly preferred), outreach and prospecting tools (e.g., Amplemarket, Apollo), and analytics/BI tools.
• Strong ability to leverage data to drive strategy, with a track record of building dashboards, pipeline forecasts, and funnel metrics.
• Demonstrated success designing, documenting, and scaling processes in fast-paced, early-stage or scale-up environments.
• Exceptional stakeholder management, presentation, and interpersonal skills.
• Fluent in English (required). Must be legally authorized to work in the United States and currently reside in the United States.

Benefits

• The opportunity to shape Pliant's US market expansion and build GTM operations from the ground up.
• High-impact, high-ownership role with direct visibility to leadership.
• Direct collaboration with the VP Growth and cross-functional leaders across the company.
• A growing, diverse, and collaborative team that values initiative and accountability.
• Competitive compensation and benefits package.
• Flexible work setup - hybrid from our NYC co-working space or fully remote within the US.
• Access to learning opportunities, mentorship, and career development within a fast-scaling European fintech.