Hybrid Product Marketing Manager

at Outset

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $160,000 - $200,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Product Marketing Manager leading go-to-market strategies and storytelling for AI-powered research platform. Collaborating closely with cross-functional teams to enhance market adoption and customer insights.

Responsibilities

• Develop and execute go-to-market (GTM) plans for new product launches and feature enhancements.
• Own product messaging, positioning, and competitive differentiation across channels.
• Conduct market research and customer insights work to uncover needs, trends, and growth opportunities.
• Create enablement materials (decks, one-pagers, playbooks) to arm Sales and Customer Success with clear, effective messaging to drive pipeline and customer adoption.
• Partner closely with content to ensure our product marketing and content marketing strategies are aligned–and jump into create content where needed.
• Partner closely with growth to create content and messaging for email drip campaigns throughout the customer lifecycle.
• Ensure customers are a key part of all of our content, and create customer-specific content to support sales.
• Deeply understand the competitive landscape and rigorously train the team on our differentiators + how to competitively sell / inform product decisions to differentiate further.
• Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc.

Requirements

• 4–7 years of experience in product marketing, ideally in B2B SaaS or technology environments.
• Proven success managing full-cycle product launches or go-to-market initiatives.
• Strong understanding of buyer journeys, market segmentation, and competitive analysis.
• Excellent storytelling, writing, and presentation skills.
• Highly collaborative and comfortable working with cross-functional teams.
• Comfort with and/or ability to quickly learn these tools for competitive intelligence, content creation/video, sales enablement, design, etc.

Benefits

• Daily collaboration with founders, shaping the core product vision.
• Exposure to and collaboration with design and research leaders at top global brands.
• Competitive cash and equity compensation. Actual compensation packages are based on various factors unique to each candidate, including skill set, depth of experience, and certifications.