Hybrid Product Marketing Coordinator – PMM

at iugu

• Job title: Product Marketing Coordinator – PMM
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Coordenador(a) de Marketing de Produtos role enhancing product adoption and customer success for a fintech.

Responsibilities

• Plan and execute internal product communication strategies, ensuring all teams understand product positioning, features, and unique value propositions;
• For the value proposition acceleration front and in collaboration with the Sales team: be responsible for structuring trainings that provide the sales team with the knowledge and updates required for a results-oriented performance;
• Establish product launch governance, clarifying product capabilities so they can be offered to customers in the best possible way;
• Develop initiatives with the Sales team to reduce churn;
• Lead product launch and sustainment plans, organizing materials, messaging, and alignment rituals with partner teams;
• Produce strategic artifacts (presentations, user guides, training scripts, and enablement content) to disseminate product knowledge;
• Connect the product team with other areas, promoting understanding of the value proposition, sales messaging, and the customer journey;
• Conduct internal and customer listening sessions, converting feedback into improvements and insights for the roadmap;
• Monitor adoption, engagement, and NPS metrics, translating data into action plans and communication improvements.

Requirements

• Experience in product marketing, product communications, and enablement;
• Experience working with B2B products;
• Ability to organize, synthesize, and communicate technical information in an accessible and strategic way;
• Experience in launching and managing digital products, with a focus on experience and adoption;
• Strong writing skills and visual storytelling (for presentations and support materials);
• Analytical ability to interpret adoption, engagement, churn, and NPS metrics, turning data into communication and enablement plans;
• Excellent written and verbal communication skills, with attention to clarity, consistency, and the brand's tone of voice.

Benefits

• Credit on a Swile card of R$ 1,689.59 distributed as follows:
• Meals & Food: R$ 772.99.
• Mobility: R$ 408.60 for commuting, usable for services within this category (Uber, 99, public transport card top-ups, parking, among others).
• Additionally, R$ 508.00 to use as you prefer across meals, food, or mobility.
• Bradesco Health and Dental Plan: we offer options to help you take care of your health more conveniently.
• TotalPass: platform with over 250 types of workouts available at thousands of partner gyms.
• Vittude: scheduling psychological consultations with the professional of your choice, with a 40% discount on all sessions.
• Life Insurance: we offer solutions to help you better handle everyday challenges.
• Breakfast: daily for our iuguers to start the day well.
• Fresh fruit: available daily in the office.
• Mini-market: daily convenience with options of snacks, packed meals, and beverages for all tastes.
• Childcare assistance: for mothers and fathers.
• Maternity leave: extended to 180 days.
• Parental leave: extended to 30 days.
• Short-term incentive: based on achievement of targets and individual performance evaluation.
• Day off: in your birthday month.
• iu+go: semiannual performance management program with follow-up on your Individual Development Plan (PDI).
• iugu academy: a learning environment created by iugu; through it you will have access to regulatory content and tailored learning paths.
• Partnerships: agreements with leading educational institutions — such as language schools and universities (exclusive discounts for iuguers and their dependents).