Brand Marketing Manager executing marketing strategies for Bridgestone in the automotive sector. Responsible for brand activation, product marketing, and regional events management.
Responsibilities
Coordinate the implementation of Brand Activation platforms ensuring a consistent Brand message across all marketing activities.
Support Head of Marketing AME on the execution of the Marketing Plan to support brand strategy and positioning based on EMEA and CoE guidelines.
Boost BS & FS Brand Power through Brand Activation Platforms, implementing the proper execution plan and continuous development of new opportunities.
Ensure a consistent brand message and image, in line with EMEA brand guidelines, across all company and channel activities.
Implement the Global Brands Identity with a primary focus on positioning BS as a Leader in Mobility Solutions.
Coordinate Prestige OEM local activations in strong coordination with HQ brand team.
Localize all HQ Product Marketing Materials in strong coordination with business related roles.
Coordination and execution of new/hero/strategic products launching plans at local level including launch events, Roadshows, etc.
Execute Hero products paid media marketing plan in full coordination with Head of Marketing AME and HQ Business Marketing.
Monitor digital performance through analytics and provide actionable insights through detailed reporting.
Organize and coordinate all local events to ensure alignment with brand and image policies, fostering a consistent and high-quality representation of the brand.
Requirements
University degree in Marketing & Communication or University degree in Business Management and Administration.
Marketing and Communications achievements proved in automotive industry (not necessary tire business but preferable).
Minimum 3-4 years’ experience in Marketing.
Experience with ERP and BI systems (SAP is an advantage).
Advanced proficiency in MS Excel and PowerPoint.
Strong analytical and data interpretation skills.
Understanding of pricing models and profitability analysis.
Excellent written & spoken English.
Arabic as a plus.
Benefits
A supportive and engaging onboarding experience to ensure a smooth transition into our team.
The opportunity to develop and grow, through training and regular mentorship.
Corporate Social Responsibility activities.
A truly global, dynamic and challenging work environment.
Agility and work/life effectiveness and your long-term well-being.
A diverse and inclusive team.
Job title
Brand, Product & Digital Marketing Professional – 9 Month Temporary Contract
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