Creative Strategist in online marketing helping renowned brands with engaging narrative content. Focused on social media ads and creative strategy in an innovative environment.
About the role
- Digital Marketing Specialist supporting global law firm with email marketing, digital solutions, and analytics. Collaborating with teams to enhance digital presence and optimize marketing strategies.
Responsibilities
- Execute end‑to‑end email marketing (eMarketing) campaigns
- Configure, maintain, and optimize event registration microsites
- Help maintain a consistent, high‑quality digital presence
- Support email and digital channel optimization efforts
- Customize and publish digital communication and event templates
- Serve as a power user across email marketing, CRM, analytics, and related digital platforms
- Compile and distribute campaign and platform performance data
- Create and deploy a wide range of digital collateral
- Help protect and reinforce the firm’s visual identity and branding standards
- Collaborate closely with business development, web development, events, creative teams, and external vendors
- Assist with end‑user support and training coordination
- Support cross‑team and cross‑office digital marketing, event, and business development initiatives
- Assist with the development, configuration, deployment, and ongoing management of mobile applications
Requirements
- Bachelor’s degree required, preferably in marketing, business, communications, or a related field
- Three or more years of hands‑on digital marketing experience, ideally within a professional services or similarly complex organization
- Proficiency working in a PC‑based professional environment
- Experience with Microsoft Dynamics or other CRM platforms supporting marketing and business development functions
- Experience configuring events in ON24 or a similar webinar platform is a plus
- Working knowledge of Adobe Acrobat and Photoshop
- Experience using Fliplet or similar no‑code/low‑code mobile app development platforms
- Familiarity with content management systems (CMS) and web publishing tools
- Experience generating routine and ad‑hoc email and web performance reports using Google Analytics or similar tools
- Proficiency with Microsoft Word, Excel, and PowerPoint
Benefits
- health and wellness plan
- life and disability insurance
- flexible spending accounts and a health savings account
- 401(k) plan
- profit sharing plan
- substantial Paid Time Off (PTO) program
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