Digital Marketing Expert driving strategic marketing initiatives for Geutebrück, enhancing brand visibility. Collaborating with sales and product management for effective campaigns and measurable outcomes.
About the role
- Digital Marketing Manager focusing on website maintenance and digital campaigns for children's books publishing house. Requires practical experience in digital marketing and CMS management.
Responsibilities
- You manage and operationally develop our website (TYPO3)
- You check its functionality and performance on a daily basis
- You independently coordinate collaboration with external service providers
- You design, send and analyze targeted newsletter and email campaigns
- You develop and manage digital advertising campaigns
- You conduct analysis and reporting of relevant digital metrics
- You are a competent interface and source of ideas within the marketing team.
Requirements
- Some practical experience in digital marketing (e.g., entry-level positions, internships, trainee or junior roles)
- Ideally experience in at least one of the following areas: website maintenance (CMS), newsletter/CRM or social/performance ads
- Strong interest in technical and analytical topics related to digital communication
- Openness and motivation to learn new tools and digital applications (TYPO3, Meta Ads, Google Analytics, marketing automation, etc.)
- Creativity, organizational skills and a careful, reliable working style.
Benefits
- Flexible working hours within a hybrid model
- An open corporate culture with flat hierarchies and short decision-making paths
- Attractive additional benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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