Brand Design Lead evolving Ben's visual identity across all touchpoints for a benefits platform. Collaborate to maintain design systems and own high - impact projects while ensuring brand consistency.
About the role
- Brand Design Manager leading a team to drive marketing creativity at Plaid. Overseeing projects that enhance the Plaid brand across multiple channels with efficient production workflows.
Responsibilities
- Lead and mentor a team of brand and production designers
- Manage external agencies and set creative direction across all growth marketing surfaces
- Design and deliver end-to-end campaigns that drive outsized impact and pipeline
- Build scalable Figma templates, processes, and creative standards
- Oversee production workflows to ensure efficient, high-quality output
- Partner closely with Growth Marketing leads to develop campaigns from concept through launch
- Work cross-functionally to track insights that inform future creative
- Uphold and evolve the Plaid brand across all channels
Requirements
- 7–10+ years of professional design experience
- 2–3+ years leading or managing brand designers and production designers
- A portfolio demonstrating strong craft across multi-channel marketing work
- Experience with performance marketing creative (paid social, display ads, email)
- Ability to coach designers while directly contributing to the work
- Experience building systems, templates, and scalable processes
- Strong communication and cross-functional partnership skills
- Bonus: experience with animation tools (Jitter), as well as production design tools designed for efficiency (Figma Buzz, Celtra, or Bannerflow); fintech/SaaS background; agency management
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