Brand Design Lead evolving Ben's visual identity across all touchpoints for a benefits platform. Collaborate to maintain design systems and own high - impact projects while ensuring brand consistency.
About the role
- Brand Design Lead at Tracksuit safeguarding and evolving visual identity. Leading design function and optimizing digital experiences for brand growth.
Responsibilities
- Safeguard and evolve Tracksuit’s distinctive visual identity
- Lead a small but high-performing design function
- Deliver bold creative work and expand digital design foundations
- Manage one direct report and oversee freelancers
- Collaborate closely with Marketing, GTM, and Product teams
- Optimize digital experience with a web developer
- Maintain momentum on brand initiatives and identify opportunities for systemisation and scale
- Plan and prioritize creative projects across all brand and marketing initiatives
- Maintain workflows for clarity and accountability
Requirements
- 7+ years of experience in brand and digital design
- Deep understanding of brand systems, marketing design, and foundational UX/UI principles
- Strong visual storytelling
- Figma fluency
- AI and web design skills
- Experience with component systems and creative operations
- Strategic thinker who balances creativity with business outcomes
- Collaborative, systems-minded, and resourceful
- Bonus: Experience creating scalable design systems and understands how to tie design to business metrics.
Benefits
- Transparent compensation
- Comprehensive full-cycle compensation reviews annually
- Rolling promotions when you've levelled up
- Best-in-class benefits package
- Generous ESOP.
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