Brand Design Manager for Blockstream defining visual identity and cohesive brand strategy. Collaborate with product teams and maintain brand standards across all channels.
Responsibilities
Develop and refine the overarching brand strategy, vision, and narrative that align with company goals and values.
Build and maintain scalable brand design systems (visual identity, typography, iconography, patterns, templates) while adapting to consumer, enterprise, and developer audiences.
Partner with product design teams to evolve the brand aesthetic across web, product UI, marketing, social channels, and more.
Partner with marketing, product, and business teams to align brand with company objectives and go-to-market plans.
Ensure brand cohesion as we expand into new product lines and enterprise offerings.
Stay current with industry best practices to keep the brand fresh and relevant.
Requirements
Proven experience as a brand designer, producer, or similar role.
Experience building design systems, style guides, and modular brand frameworks.
Strong ability to translate strategy into compelling visual and verbal identity systems.
Strong understanding of integrated marketing, user journeys, and multi-channel campaigns (web, product, content, social, events).
Hands-on design skills (Figma, Illustrator, InDesign, etc.) where you can create assets yourself.
Experience in motion graphics and content management systems (CMS).
Experience working in a tech-driven industry or with SaaS products.
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