Insights Trainee responsible for market analysis and brand health tracking with Suntory Global Spirits. Supporting marketing strategies to drive profitable volume growth for their brands.
Responsibilities
Market Analysis: Understanding market dynamics and drivers of performance, responsible for information updates and data bases regular deliveries.
Brand Health Tracking: understanding drivers of consumer preference and choice, capabilities to manage extra analysis using dashboards.
Mix optimization projects: ensure good set up and follow up of the different projects (concept, packaging, communication, product test)
Measure & Evaluation: ensure discipline on programs evaluation thru success metrics criteria to allow learnings development and continuous Improvement on brand business performance.
Brand Investments: Manage brand investments of its brands, reporting systems, SAP POs/PRs
Develop and maintain a relationship with key internal partners (MK, Commercial MK, Commercial, Finance, logistic, LT, etc.) and also external stakeholders (agencies, wholesalers, clients, etc.)
Requirements
Actively studying a Master´s in Marketing, Market Research, Finance, Sociologist
Availability to sign an agreement through University (convenio de Beca)
Fluent in Spanish and English
High level of alertness and curiosity towards trends, brands, consumer insight/ behaviors/ passion points
Good analytic skills
Advance usage of Excel and Power Point.
Orientation to problem solving beyond conventional wisdom.
Generating creative solutions.
Good Communication and Presentation Skills
Writing (ability to capture information and present it in a structured logical way that helps readers arrive to a desired conclusion
Ability to generate close and honest relationships with other areas in the company
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