Hybrid Partner Marketing Lead

at Sprout Labs

• Job title: Partner Marketing Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Web3
• Location requirements: Hybrid, Palo Alto, United States

About the role

• Partner Marketing Lead at Story developing win-win co-marketing strategies in AI and Web3 ecosystems. Collaborating with internal teams and partners to enhance brand presence and engagement.

Responsibilities

• Develop win-win co-marketing strategies with partners across the Story ecosystem, including partnership announcements, product enablement, milestone-based marketing, and partner-led activations across Web3 and AI-related initiatives
• Assess, triage, and manage inbound ecosystem marketing requests, owning initiatives end-to-end from intake through execution
• Create, document, and maintain scalable partner marketing playbooks and processes that support both crypto-native and AI-adjacent partners
• Serve as the primary marketing liaison between Story and partner marketing teams, managing communications, relationships, feedback, and ongoing collaboration
• Work closely with internal teams across Marketing, BD, Design, Product, and Engineering to execute partner marketing initiatives effectively
• Coordinate timelines, approvals, and execution of marketing deliverables across multiple stakeholders
• Plan and host partner engagements, including online activations, in-person events, and industry moments
• Identify and activate opportunities for partners to share their experiences with their audiences in ways that clearly communicate Story’s value and differentiation across IP, AI, and infrastructure use cases
• Track and evaluate the performance of co-marketing initiatives and apply learnings to improve future programs

Requirements

• 7 or more years of marketing experience, with exposure to Web3, AI, or other technical ecosystems
• Proven experience running scalable, integrated marketing campaigns involving multiple stakeholders
• Working understanding of Web3 culture and partner dynamics, alongside curiosity and interest in AI and emerging infrastructure technologies
• Excellent client service and executive communication skills, with the ability to manage multiple internal and external relationships
• Strong writing skills, attention to detail, and organizational discipline
• Self-starter mindset, comfortable operating independently and proactively driving work forward
• Experience collaborating with cross-functional teams in fast-moving environments