Digital Marketing Account Manager at Caterpillar leading dealer onboarding and digital marketing initiatives. Driving campaign performance and managing relationships with dealers for project success.
About the role
- Digital Marketing Specialist driving success of digital marketing initiatives for Phoenix’s IT solutions. Delivering end-to-end campaigns and collaborating with internal stakeholders in a B2B setting.
Responsibilities
- Deliver end-to-end digital marketing campaigns, including planning, content creation, and execution
- Lead and manage complex marketing projects, ensuring quality and timely delivery
- Create engaging written, visual, and video content for campaigns and channels
- Plan, run, and optimise PPC and paid social campaigns across Google, LinkedIn, and X
- Manage organic social content and apply SEO best practices to boost visibility
- Support growth of Phoenix’s IT Managed Services through targeted campaigns and go‑to‑market activity
- Collaborate with internal stakeholders and vendors, providing insights and recommendations
- Protect and develop the Phoenix brand across campaigns, events, and paid activity
- Lead employer brand activity to showcase culture, people, and values
- Drive internal communications through content, engagement initiatives, and employee events
- Share PPC insights and best practices with the wider team to strengthen capability
- Proactively contribute new ideas and ensure alignment with wider business objectives
Requirements
- Experience in a digital marketing position
- Experience in a similar B2B setting
- Strong marketing, design, and communication skills
- Confident time management and the ability to prioritise workloads consistently
- Excellent knowledge of Adobe Creative Cloud - specifically Photoshop, Illustrator and InDesign
- Excellent knowledge of audio and video editing using Adobe Premier Pro, Audition and After Effects
- Strong knowledge of PPC and social Ad campaigns
- Strong knowledge of SEO
- Excellent Microsoft 365 skills - particularly Word, Excel and PowerPoint
- Experience of using HubSpot ideal, but not compulsory
- Strong knowledge of WordPress
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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