Hybrid Senior Manager, Institutional Customer Marketing, Platforms, Portfolio & Brand

at Pfizer

• Job title: Senior Manager, Institutional Customer Marketing, Platforms, Portfolio & Brand
• Job type: Full Time
• Experience level: Senior
• Salary: $124,400 - $207,400 per year
• Degree requirement: Bachelor's Degree
• Tech skills: AEM
• Location requirements: Hybrid, New York City, United States

About the role

• Senior Manager, tasked with execution of marketing tactics for US Hospital & Biosimilar portfolio. Collaborating with various internal and external stakeholders to drive effective customer engagement.

Responsibilities

• The Senior Manager, Institutional Customer Marketing, is responsible for execution of marketing tactics for the U.S. Hospital & Biosimilar portfolio
• Lead the development of sales tools and marketing assets—including Digital Sales Presentations (DSPs), Rep-Triggered Emails (RTEs), HQ Emails, Print Leave-Behinds, Digital Ads, and more
• Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers
• Maintain and update content on Pfizer Hospital website, in partnership with agency and Pfizer development partners
• Manage print resource utilization and distribution to support field force needs
• Prepare field force implementation guides and related resources to support customer-facing colleague use of marketing assets
• Monitor marketing tactical performance
• Regularly solicit qualitative field force, customer and other key stakeholder input on marketing materials alongside quantitative key trends including utilization, customer engagement data, and industry/competitive trends to identify continuous improvement and optimization opportunities
• Monitor Pfizer Digital Readiness Team (DRT) Guidelines to ensure that all sterile injectable digital assets are compliant with the latest guidelines
• Coordinate with Regulatory on required updates, as needed
• In collaboration with Medical colleagues, monitor USPI label changes and ensure appropriate and compliant updates to marketing resources on an as needed basis
• Support development of marketing strategies and product launch plans, leveraging effective omnichannel approaches to drive effective customer communication and engagement, in partnership with Director, Institutional Customer Marketing, Platforms and Director, Institutional Customer Marketing, Brands
• Support content development at relevant sterile injectables conventions and congresses
• Collaborate with Marketing and Communication colleagues to drive adoption of implementation of omnichannel marketing best practices and CMO standards (Adobe AEM, Adobe Franklin, etc.)
• Effectively partner with Marketing and Communications colleagues to drive internal awareness and utilization of marketing assets and ensure effective and complementary customer communication regarding platform and brand product availability and supply status

Requirements

• Undergraduate degree in marketing, business, or related area
• 7+ years’ experience in pharmaceutical marketing and/or sales
• Experience developing marketing assets and content; website management or development experience preferred
• Strong project management experience; track record of reliable and timely marketing planning and execution
• Demonstrated understanding of how marketing strategy and tactics advance business results
• Overall marketing skills including marketing strategy; customer targeting; tactical planning; marketing piece creation; digital advertising and social media; measurement and reporting
• Experience working with agency partners preferred
• Strong knowledge of healthcare and biopharmaceuticals industries
• Preferred knowledge of hospital generics / sterile injectables market
• Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.)
• Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders, including senior leaders; influence, negotiation and stakeholder management skills
• Excellent written and oral communications skills, including presentation/PowerPoint skills
• Able to work to tight deadlines, manage multiple projects at once and maintain professionalism under pressure
• Proactive self-starter, and able to work independently
• Team player
• Entrepreneurial mindset
• Sterile Injectable, Surgical and/or Biosimilar experience preferred
• MBA preferred

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation
• holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage