Social Media Specialist executing brand’s social media strategy across platforms for global leader in smokeless products. Focus on engagement, storytelling, and influencer collaborations.
About the role
- Manager of Paid Social Media in Pfizer's Performance Marketing team. Develops and implements paid social strategies while analyzing campaign performance for key brands.
Responsibilities
- Support paid social leads in developing strategy with cross-functional teams, to align paid social efforts with overall marketing objectives
- Support the development and implementation of paid social campaigns across all social platforms to ensure performance goals are met or exceeded
- Communicate with creative agencies and manage the delivery of all paid social content
- Monitor and analyze key performance metrics to highlight insights and recommend campaign optimizations
- Assist in reporting, including preparing campaign reports, presentations, and insights to showcase performance and recommendations
- Assist in the implementation of tagging with social partners, audience creation and management
- Support the development of testing plans, hypothesis formulation, and experiment design to drive continuous improvement in campaign performance
- Manage day-to-day operations and budget management of paid social campaigns across multiple social media platforms with hands on expertise
- Assist in the quality assurance process, ensuring accuracy of all social media campaigns in market for your brands
- Conduct competitive analysis and market research to identify emerging trends, competitive threats, and growth opportunities in the paid search landscape
- Stay up to date on industry trends, best practices, and new platform opportunities
Requirements
- BA/BS with 4+ years of agency or client-side Hands on Keyboard Social expertise (Healthcare experience preferred but not required)
- OR a master’s degree with 2+ years of experience
- OR PhD with 0+ years of experience
- OR a high school diploma (or equivalent) with 10+ years of relevant experience
- In-depth knowledge of social media platforms and best practices related to each
- Ability to work effectively and collaboratively in a team-based environment
- Strong communications skills and ability to translate concepts for a wide variety of audiences
- Understanding of media measurement norms, evolving landscape, and industry standards
- Strong analytical skills and proficiency in paid social tools and analytics platforms
- Ability to manage budgets effectively and demonstrate a positive ROI
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation, holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
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