Marketing Analyst at Homebase measuring and optimizing acquisition strategies using data analytics. Collaborating with various teams to enhance growth performance and decision making.
About the role
- Director of Institutional Customer Marketing managing strategy and execution for US Hospital's marketing initiatives. Collaborating across teams to enhance customer engagement and business growth.
Responsibilities
- Responsible for marketing strategy and execution for Customer Engagement and New Business Opportunities
- Develop marketing and brand strategy plans based on data-driven insights
- Manage execution of marketing plans including overseeing content and asset development
- Collaborate with customer-facing colleagues to ensure marketing assets and selling tools are fit-for-purpose
- Develop and execute the US Hospital customer adboards
- Manage budget, internal and external teams and agency resources
Requirements
- Bachelor's degree with at least 8 years of experience; OR a master's degree with at least 7 years of experience; OR a PhD with 5+ years of experience
- Experience in pharmaceuticals, medical device or related industry and/or in Sales, Marketing or Communications
- Degree in Marketing or Communications preferred
- Strong understanding of marketing best practices, strategy and tactical execution
- Strong knowledge of healthcare and biopharmaceuticals industries
- Preferred knowledge of hospital generics / sterile injectables and Biosimilars market
- Preferred experience supporting sales teams
- Ability to manage multiple and diverse product lines and customer segments
- Understanding of financial performance measures and/or P&L management experience
- Experience working with agency partners and/or leading agency partner relationships
- Strong project management experience
- Strong leadership skills
- Proactive self-starter
- Analytical and problem-solving skills
- Excellent written and oral communications skills
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation, holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
- Participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary
- Eligibility to participate in share based long term incentive program
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