Franchise Marketing Coach acting as primary marketing contact for franchise partners. Guiding local marketing initiatives and coordinating internal resources for effective campaign execution.
Responsibilities
Act as the primary marketing contact for assigned franchise partners
Provide guidance on local marketing initiatives, including digital advertising such as PPC and display, SEO, and brand-building efforts
Partner closely with our in-house PPC, SEO, and social media specialists
Help bring marketing plans to life by coordinating internal resources, tools, and support across teams
Review campaign performance, prepare reports, and share practical, data-backed recommendations to improve results
Encourage the exchange of effective ideas and successful strategies across the franchise network
Provide regular updates to the Director of Marketing on franchisee performance and satisfaction levels
Requirements
3+ years of experience in account management, digital marketing, or another client-facing role
Experience in franchising, home services, or multi-location businesses would be an asset
Strong understanding of digital marketing channels, including PPC, SEO, paid social, and CRM systems
Excellent written and verbal communication skills
Comfortable interpreting marketing data and turning insights into clear, actionable recommendations
Able to manage multiple accounts, balance priorities, and meet deadlines with a proactive and solution-focused approach
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