Director of Product Development at Mastercard Foundry driving product innovation and execution in the payment ecosystem. Partnering with Cyber Product teams to deliver new market products and solutions.
About the role
- Customer Data Platform expert guiding email targeting and audience building for US CRM Marketing team. Supporting engagement strategies to impact health outcomes through effective targeting.
Responsibilities
- Influence and support US Consumer and US HCP CRM teams as a SFDC tech expert
- Ensure that CRM strategists’ targeting choices are optimized to drive business outcomes
- Be the hands-on-keyboard person building the US CRM team’s email audiences, personalization and data extensions in Salesforce Data Cloud (SFDC)
- Partner closely with engineering and technical leads understanding the data types that will be available within the US CDP
- Support Pfizer Operations with their efforts to validate and approve the SFDC audiences and data extensions
- Act as main point of contact for audiences and data extensions
- Offer the US CRM team expertise, support and thought leadership across Salesforce Marketing Cloud’s audience-related solutions
- Utilize Salesforce Marketing Cloud analytics to extract insights that improve CRM targeting strategy
- Lead the transition of CRM Marketing audiences from business rules to probabilistic models
- Engage with Pfizer data scientists and analytics project managers to incorporate their audience models into the CRM Marketing team’s audience strategies
- Utilize Salesforce Interaction Studio to enhance personalization
Requirements
- CDP expert, significant experience utilizing Salesforce Data Cloud to target emails and to build audiences
- Bachelor's degree in related field with 8+ years of relevant experience in a healthcare environment or in digital marketing
- Experience working with relational databases, SQL, or data schema to understand and query potential data sources
- Exceptional interpersonal skills and mastery of working in a matrix environment
- Demonstrated business acumen, strong analytical skills and strategic mindset
- Role model for the PFE Values (Courage, Excellence, Equity and Joy)
- Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
- Demonstrated analytical and conceptual problem-solving skills
- Discretion and trustworthiness in dealing with confidential information.
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
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