Director of Alumni Relations managing alumni engagement strategies at Clarke Schools. Developing programs and fostering connections with former students and their families.
About the role
- Customer Data Platform expert guiding email targeting and audience building for US CRM Marketing team. Supporting engagement strategies to impact health outcomes through effective targeting.
Responsibilities
- Influence and support US Consumer and US HCP CRM teams as a SFDC tech expert
- Ensure that CRM strategists’ targeting choices are optimized to drive business outcomes
- Be the hands-on-keyboard person building the US CRM team’s email audiences, personalization and data extensions in Salesforce Data Cloud (SFDC)
- Partner closely with engineering and technical leads understanding the data types that will be available within the US CDP
- Support Pfizer Operations with their efforts to validate and approve the SFDC audiences and data extensions
- Act as main point of contact for audiences and data extensions
- Offer the US CRM team expertise, support and thought leadership across Salesforce Marketing Cloud’s audience-related solutions
- Utilize Salesforce Marketing Cloud analytics to extract insights that improve CRM targeting strategy
- Lead the transition of CRM Marketing audiences from business rules to probabilistic models
- Engage with Pfizer data scientists and analytics project managers to incorporate their audience models into the CRM Marketing team’s audience strategies
- Utilize Salesforce Interaction Studio to enhance personalization
Requirements
- CDP expert, significant experience utilizing Salesforce Data Cloud to target emails and to build audiences
- Bachelor's degree in related field with 8+ years of relevant experience in a healthcare environment or in digital marketing
- Experience working with relational databases, SQL, or data schema to understand and query potential data sources
- Exceptional interpersonal skills and mastery of working in a matrix environment
- Demonstrated business acumen, strong analytical skills and strategic mindset
- Role model for the PFE Values (Courage, Excellence, Equity and Joy)
- Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
- Demonstrated analytical and conceptual problem-solving skills
- Discretion and trustworthiness in dealing with confidential information.
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
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