Directeur de Projet managing significant IT transformation projects in public sector with system integration. Leading coordination and performance monitoring of various stakeholders in a complex environment.
About the role
- Director of Global Franchise - TAVI at Abbott, responsible for strategic direction and marketing in structural heart solutions. Develops business strategies and oversees product management and marketing initiatives.
Responsibilities
- Responsible for setting the Division’s strategic direction and tactical implementation of full life-cycle activities for your assigned market segment.
- Typically a highly experienced manager.
- Decisions tend to be more tactical and operational.
- Geographic scope of operation tends to be at the country level.
- Typically accountable for budget.
- Generalists within the job family or responsible for activities across multiple sub families such as: market research, oversight of product development and design.
- Pricing, launch new products, oversee advertising campaigns, and monitor sales performance.
- Contributes to business planning at the executive level to develop a marketing strategy consistent with the organization’s overall mission, vision, and objectives.
- Define advertising objectives, recommend choice of media, and allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience.
- Select and manage ongoing relationships with vendors.
- Adjust marketing strategy and plans to meet changing markets and competitive conditions.
Requirements
- Bachelor’s degree or equivalent experience required
- MBA or Master’s degree is preferred
- 12+ years of experience with or exposure to sales and/or marketing in the following areas: healthcare, medical devices, or medical diagnostics to develop the competence required to meet the skills and responsibilities of the position
- Strong understanding of market and customer dynamics and understanding of sales processes
- Understanding of the Structural Heart space, including emerging trends, competitive landscape, and patient needs.
- A strong grasp of upstream and downstream marketing strategies with a global perspective on the Structural Heart business.
- Experience in Transcatheter Aortic Valve Implantation (TAVI) space preferred.
- The ability to work effectively and consistently with senior leadership to plan and execute on business priorities.
- Experienced in building and leading high-performance teams while driving growth in a fast-paced, high visibility, and strategically important business unit.
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