Hybrid Director, Brand Campaigns

at Pfizer

• Job title: Director, Brand Campaigns
• Job type: Full Time
• Experience level: Lead
• Salary: $176,600 - $282,900 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Director of Pfizer Brand Campaigns orchestrating integrated marketing strategies across owned and earned media. Driving brand engagement through compelling campaigns and strategic partnerships with global audiences.

Responsibilities

• Lead the development of integrated corporate campaign strategies across Pfizer’s owned, earned and paid ecosystem
• Synthesize and deeply understand brand, audience, and competitive insights to develop campaigns that build enduring brand equity and deliver business value
• Lead cross-functional teams across media, analytics, technology and operations, to flawlessly launch campaigns across channels, geographies and audiences
• Identify, establish and own key brand partnerships to deliver meaningful brand acts that connect with patients and healthcare professionals
• Oversee and manage agency of record in the delivery of breakthrough creative and end-to-end execution, ensuring clear scopes of work, excellence in creative and production and timely and efficient budget management
• Partner closely with corporate affairs, R&D and biopharma leadership to ensure that campaigns are tightly aligned with and amplify Pfizer’s broader enterprise narrative and scientific strategy
• Partner with analytics and insights team to develop KPI framework and establish ongoing brand tracking

Requirements

• Bachelor’s degree
• 8+ years of experience in brand or consumer marketing or at an award-winning agency leading integrated campaigns for global brands
• Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in market results
• Track record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company
• Preference for global experience across markets, cultures, and languages
• Track record of successfully pulling through brand campaigns across owned digital channel ecosystem
• Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization
• Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships
• Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance

Benefits

• health benefits to include medical, prescription drug, dental and vision coverage
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• eligibility for employee referral bonus