Brand Manager for White Claw portfolio at Richmond, focused on broadening availability and enhancing brand visibility in Ireland.
About the role
- Brand Manager responsible for developing VMS brand strategy at Perrigo, a global healthcare products company. Lead marketing initiatives, product launches, and cross-functional collaboration.
Responsibilities
- Contribute to the development and implementation of brand strategies that strengthen brand awareness, market positioning, and consumer loyalty.
- Safeguard the brand’s image, tone, and personality.
- Plan and execute impactful product launches that drive visibility and commercial success.
- Lead the creation and execution of marketing campaigns in collaboration with the Media & Digital team and external agencies.
- Leverage centrally led market research and consumer insights to understand target audiences, their needs, preferences, and behaviors.
- Manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.
- Track and analyze key brand performance metrics such as market share, brand awareness, and customer satisfaction.
Requirements
- 3–5 years of experience in FMCG or OTC marketing
- Relevant higher education, such as a bachelor’s or master’s degree in marketing, business, or a related field
- Proven experience in product innovation and NPD processes, business marketing, and P&L management
- Strong track record in brand and advertising strategy, asset production, and media planning
- Native Dutch speaker with very good English skills; French is a plus
- Experience leading cross-functional, international projects within a corporate environment
Benefits
- Competitive compensation
- Benefits tailored to supporting you and your family
- Career development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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