Oversee the product launch process at New Flyer, coordinating with engineering, manufacturing, and marketing teams. Lead new product introductions and manage timelines for successful market entry.
About the role
- Brand Activation Manager translating brand strategy into clear activation plans for a leading health and wellness company. Collaborating with local teams, managing execution, and tracking results.
Responsibilities
- Translates brand strategy into a clear activation action plan
- Defines an activation plan brief in partnership with brand managers
- Sets distribution priorities according to brand positioning
- Defines desired price brand positioning according to brand positioning, competition bench, and consumer perception
- Defines desired assets to play in store
- Coordinates with the local CS&I team and validates with the Market Lead
- Creates the activation calendar in partnership with CS&I
- Follows up on plans execution and tracks results
- Shares and presents the category/brand plan with local sales team
Requirements
- 10 years + in brand activation, experiential marketing, trade marketing, or brand management
- Experience ideally in the pharmaceutical or FMCG industry
- Proven track record of delivering successful activations or events
- Fluent in French and English
- Excellent soft skills, particularly in influencing stakeholders, coordinating activities across teams and negotiating outcomes.
Benefits
- Competitive compensation
- Benefits tailored to supporting you and your family
- Career development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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