Director of Global Technical Marketing leading technical service and strategy for lubricant components at BASF. Collaborating with various teams to ensure commercial support and product launches.
Responsibilities
Lead the global technical marketing and technical service organization for Lubricant Components within BASF’s Fuel & Lubricant Solutions business.
Define the global technical strategy and product positioning, build and develop a high-performing matrixed team, and ensure world-class, scalable technical support.
Translate innovations into customer-facing value and enable strong regional execution for lubricant component technologies.
Collaborate closely with various teams to ensure product roadmaps, launch readiness, and effective commercial support across regions.
Create standardized global technical collateral, application guides, training programs, field-trial playbooks, and digital tools.
Ensuring timely execution of technical projects and customer requests while maintaining oversight of global lubricant regulations and specifications.
Represent BASF in industry bodies and forums, and translate R&D innovations into customer-facing solutions.
Requirements
Hold an advanced technical degree (MS/PhD) in Chemical Engineering, Chemistry, Tribology, or a related discipline; an MBA or business qualification is an advantage.
Bring significant experience in technical marketing, technical service, or application development, with proven success leading matrixed teams and delivering large cross-regional programs.
Can translate technical differentiation into commercial value propositions, support strategic accounts and tender processes, and contribute to pricing and portfolio decisions.
Demonstrate strong people-leadership and stakeholder-management skills, with experience leading globally distributed teams in a matrix environment, and communicate effectively at technical and executive levels.
Have the ability to synthesize market, technical, and regulatory inputs into strategy, prioritize investments, and use data to drive decision-making, including comfort with business KPIs and P&L implications.
Possess experience managing complex product launches, validation programs, and scale-up activities across multiple regions and stakeholder groups.
Are experienced with CRM systems (Salesforce preferred), LIMS, BI platforms (Power BI/Tableau), and digital tools for diagnostics, data collection, and knowledge sharing.
Are willing to travel internationally to customer sites, production facilities, and industry events.
Benefits
Flexible work arrangements whenever possible
Highly competitive retirement savings plan with company match and investment options
Well-being programs that include comprehensive mental health support for you and your household family members
Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
Back-up child and elder care with discount programs for families of all ages and stages
Mentoring and career development opportunities that allow you to share, learn, and thrive
Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
Employee crisis support for when the unexpected happens
Access to our BASF wine cellar, employee discounts, and much more!
Job title
Director of Global Technical Marketing – Technical Service, Lubricant Components
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