Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
BA
Hybrid Director of Global Technical Marketing – Technical Service, Lubricant Components
Posted 3 weeks ago
About the role
- Director of Global Technical Marketing leading technical service and strategy for lubricant components at BASF. Collaborating with various teams to ensure commercial support and product launches.
Responsibilities
- Lead the global technical marketing and technical service organization for Lubricant Components within BASF’s Fuel & Lubricant Solutions business.
- Define the global technical strategy and product positioning, build and develop a high-performing matrixed team, and ensure world-class, scalable technical support.
- Translate innovations into customer-facing value and enable strong regional execution for lubricant component technologies.
- Collaborate closely with various teams to ensure product roadmaps, launch readiness, and effective commercial support across regions.
- Create standardized global technical collateral, application guides, training programs, field-trial playbooks, and digital tools.
- Ensuring timely execution of technical projects and customer requests while maintaining oversight of global lubricant regulations and specifications.
- Represent BASF in industry bodies and forums, and translate R&D innovations into customer-facing solutions.
Requirements
- Hold an advanced technical degree (MS/PhD) in Chemical Engineering, Chemistry, Tribology, or a related discipline; an MBA or business qualification is an advantage.
- Bring significant experience in technical marketing, technical service, or application development, with proven success leading matrixed teams and delivering large cross-regional programs.
- Can translate technical differentiation into commercial value propositions, support strategic accounts and tender processes, and contribute to pricing and portfolio decisions.
- Demonstrate strong people-leadership and stakeholder-management skills, with experience leading globally distributed teams in a matrix environment, and communicate effectively at technical and executive levels.
- Have the ability to synthesize market, technical, and regulatory inputs into strategy, prioritize investments, and use data to drive decision-making, including comfort with business KPIs and P&L implications.
- Possess experience managing complex product launches, validation programs, and scale-up activities across multiple regions and stakeholder groups.
- Are experienced with CRM systems (Salesforce preferred), LIMS, BI platforms (Power BI/Tableau), and digital tools for diagnostics, data collection, and knowledge sharing.
- Are willing to travel internationally to customer sites, production facilities, and industry events.
Benefits
- Flexible work arrangements whenever possible
- Highly competitive retirement savings plan with company match and investment options
- Well-being programs that include comprehensive mental health support for you and your household family members
- Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
- Back-up child and elder care with discount programs for families of all ages and stages
- Mentoring and career development opportunities that allow you to share, learn, and thrive
- Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
- Employee crisis support for when the unexpected happens
- Access to our BASF wine cellar, employee discounts, and much more!
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