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BA
Hybrid Director of Global Technical Marketing – Technical Service, Lubricant Components
Posted 2 months ago
About the role
- Director of Global Technical Marketing leading technical marketing strategy at BASF's Fuel & Lubricant Solutions. Building and mentoring a high-performing team while driving adoption of lubricant component technologies.
Responsibilities
- Lead the global technical marketing and technical service organization for Lubricant Components within BASF’s Fuel & Lubricant Solutions business.
- Define the global technical strategy and product positioning, build and develop a high-performing matrixed team, and ensure world-class, scalable technical support.
- Translate innovations into customer-facing value and enable strong regional execution, accelerate formulation success, drive adoption of lubricant component technologies, and support profitable business growth.
- Create standardized global technical collateral, application guides, training programs, field-trial playbooks, and digital tools to support consistent commercialization and scalable adoption of lubricant components across regions.
- Ensure timely execution of technical projects and customer requests—including product development activities, quality-complaint investigations, validation work, and raw-material adoption—while maintaining oversight of global lubricant regulations, OEM specifications, ASTM/ISO test methods, and sustainability drivers.
- Represent BASF in industry bodies, standards committees, and customer forums, and translate R&D innovations into customer-facing solutions that support global product launches, commercialization, lifecycle management, localization, and reformulation for regional requirements.
- Own budgets for global technical marketing and service, track ROI, and ensure CRM and knowledge-management systems capture learnings, adoption rates, launch performance, and data needed for informed decision making.
Requirements
- Hold an advanced technical degree (MS/PhD) in Chemical Engineering, Chemistry, Tribology, or a related discipline; an MBA or business qualification is an advantage.
- Bring significant experience in technical marketing, technical service, or application development, with proven success leading matrixed teams and delivering large cross-regional programs.
- Can translate technical differentiation into commercial value propositions, support strategic accounts and tender processes, and contribute to pricing and portfolio decisions.
- Demonstrate strong people-leadership and stakeholder-management skills, with experience leading globally distributed teams in a matrix environment, and communicate effectively at technical and executive levels.
- Have the ability to synthesize market, technical, and regulatory inputs into strategy, prioritize investments, and use data to drive decision-making, including comfort with business KPIs and P&L implications.
- Possess experience managing complex product launches, validation programs, and scale-up activities across multiple regions and stakeholder groups.
- Are experienced with CRM systems (Salesforce preferred), LIMS, BI platforms (Power BI/Tableau), and digital tools for diagnostics, data collection, and knowledge sharing.
- Are willing to travel internationally to customer sites, production facilities, and industry events.
Benefits
- Flexible work arrangements whenever possible
- Highly competitive retirement savings plan with company match and investment options
- Well-being programs that include comprehensive mental health support for you and your household family members
- Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
- Back-up child and elder care with discount programs for families of all ages and stages
- Mentoring and career development opportunities that allow you to share, learn, and thrive
- Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
- Employee crisis support for when the unexpected happens
- Access to our BASF wine cellar, employee discounts, and much more!
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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