Marketing Lead creating and executing marketing content for Farmers Financial Solutions. Developing agent and client - facing collateral and managing high impact projects for financial products.
About the role
- Marketing Manager overseeing multi-channel campaigns at a fintech company. Responsible for driving acquisition, engagement, and retention in the crypto space.
Responsibilities
- Own integrated campaigns end‑to‑end—brief, build, launch, and optimise—for product launches, brand awareness, and lead generation.
- Lead lifecycle marketing across email and CRM (HubSpot, SFMC or similar): segmentation, journeys, re‑engagement, and win‑backs.
- Plan and deliver events (virtual and in‑person): logistics, promotion, partner coordination, and post‑event reporting.
- Analyse performance and present actionable insights to improve ROI across paid media, SEO/SEM, social, and website.
- Collaborate cross‑functionally (content, design, product, compliance) to ensure messaging is aligned, effective, and on brand.
- Support regional strategies while keeping us consistent with our global positioning and voice.
- Stay close to our audience, with a working understanding of the crypto trading space and trends.
Requirements
- 5+ years in marketing (preferably crypto exchange, financial services, fintech, or trading platforms)
- Strong grasp of digital best practices (paid, SEO/SEM, social, analytics)
- Lifecycle/email experience using platforms like HubSpot or Salesforce Marketing Cloud
- Proven end‑to‑end campaign management and ROI reporting.
- Solid event planning and execution skills.
- Excellent project management and communication; comfortable juggling priorities.
- Crypto/blockchain familiarity is important.
- Analytical mindset with tools like Google Analytics, Looker, or Tableau.
Benefits
- Competitive salary structure including company bonus scheme
- Genuinely collaborative and friendly culture
- Flexible and hybrid working
- Remote working option - work from anywhere for up to 6 weeks per year, in addition to hybrid working as standard
- Ongoing personal development & learning opportunities
- 15 weeks paid primary carers parental leave & 4 weeks paid secondary carers leave
- 3 paid volunteering days per year & Workplace Giving Program
- Frequent events and celebrations including a standard weekly social
- Beautifully renovated large office at Collins Square
- Best in class end of trip facilities including bicycle parking, change rooms & showers
- A full stocked kitchen, onsite coffee machines with locally sourced coffee beans (this is Melbourne after all) and curated specialty teas
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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