Marketing Manager overseeing multi-channel campaigns at a fintech company. Responsible for driving acquisition, engagement, and retention in the crypto space.
Responsibilities
Own integrated campaigns end‑to‑end—brief, build, launch, and optimise—for product launches, brand awareness, and lead generation.
Lead lifecycle marketing across email and CRM (HubSpot, SFMC or similar): segmentation, journeys, re‑engagement, and win‑backs.
Plan and deliver events (virtual and in‑person): logistics, promotion, partner coordination, and post‑event reporting.
Analyse performance and present actionable insights to improve ROI across paid media, SEO/SEM, social, and website.
Collaborate cross‑functionally (content, design, product, compliance) to ensure messaging is aligned, effective, and on brand.
Support regional strategies while keeping us consistent with our global positioning and voice.
Stay close to our audience, with a working understanding of the crypto trading space and trends.
Requirements
5+ years in marketing (preferably crypto exchange, financial services, fintech, or trading platforms)
Strong grasp of digital best practices (paid, SEO/SEM, social, analytics)
Lifecycle/email experience using platforms like HubSpot or Salesforce Marketing Cloud
Proven end‑to‑end campaign management and ROI reporting.
Solid event planning and execution skills.
Excellent project management and communication; comfortable juggling priorities.
Crypto/blockchain familiarity is important.
Analytical mindset with tools like Google Analytics, Looker, or Tableau.
Benefits
Competitive salary structure including company bonus scheme
Genuinely collaborative and friendly culture
Flexible and hybrid working
Remote working option - work from anywhere for up to 6 weeks per year, in addition to hybrid working as standard
Ongoing personal development & learning opportunities
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