Digital Marketing Manager overseeing high - impact digital campaigns for a diverse clientele. Delivering effective campaign strategies while collaborating with cross - functional teams in a hybrid environment.
About the role
- Digital Marketing Specialist overseeing websites and applications for a growing natural gas utility company. Collaborating with teams to enhance digital presence and optimize user experience.
Responsibilities
- Oversee the maintenance, updates, and performance optimization of internal and external company websites.
- Manage and update the company intranet to ensure it aligns with internal communication and collaboration needs.
- Maintain internal mobile applications, ensuring seamless functionality and a top-tier user experience.
- Execute website updates, troubleshoot issues, and apply technical SEO strategies to enhance organic search visibility, including site architecture, schema markup, and page speed optimization.
- Optimize and manage websites using CMS platforms like WordPress or Sitefinity, ensuring user-friendly and engaging designs.
- Collaborate with creative teams to develop compelling webpages tailored for specific audiences.
- Utilize basic web development knowledge (HTML, CSS, JavaScript) to troubleshoot or make minor adjustments to digital platforms.
- Conduct UX research, leveraging tools like Hotjar or heatmaps, to enhance digital experiences.
- Design and execute A/B testing initiatives to improve campaign performance and user engagement.
- Lead conversion rate optimization (CRO) efforts to maximize landing page and website performance.
- Use tools like Google Analytics and Google Tag Manager to monitor website traffic, campaign performance, and user behavior.
- Provide actionable insights and detailed reports to internal stakeholders, aligning strategies with company goals.
- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across all digital platforms.
- Implement and manage marketing automation tools like HubSpot, Iterable, Marketo, or Mailchimp to streamline campaigns and support lead nurturing.
- Present strategies, performance reports, and campaign insights to internal and external stakeholders effectively.
- Coordinate with cross-functional teams to align project goals, timelines, and deliverables.
Requirements
- Bachelor’s degree in marketing, Digital Marketing, Communications, Business, Computer Science, or a related field.
- Certification in SEO/SEM, Google Analytics, or Google Ads (e.g., Google Analytics Individual Qualification, Google Tag Manager, Google Ads Certification).
- Additional certifications or coursework in UX/UI Design, Web Development, Digital Marketing, or Marketing Automation Tools (e.g., HubSpot, Marketo, or Iterable certifications) is highly beneficial.
- 5-8 years of experience in digital marketing, media buying, or performance marketing roles.
- Proven experience in managing SEO/SEM campaigns and driving measurable growth in organic and paid traffic.
- Hands-on experience with CMS platforms (e.g., WordPress, Sitefinity) and website management.
- Track record of managing and executing marketing campaigns, including A/B testing and CRO (Conversion Rate Optimization).
- Experience in using project management tools like Asana, Trello, or Monday.com to manage cross-functional collaboration.
- Demonstrated ability to work with data privacy and compliance frameworks like GDPR/CCPA.
- Practical experience with programmatic advertising, analytics tools like Google Analytics and Tag Manager, and API integrations.
- Background in collaborating with stakeholders and presenting technical concepts to non-technical audiences.
- Experience in managing mobile applications, intranet platforms, and integrating UX research to improve user experience.
Benefits
- medical/dental/vision and other benefits that provide flexibility, choice and support to our employees when they need it most
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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