Online Marketing Intern managing social media channels for nilas, focusing on strategy development and content creation. Collaborating with a dynamic startup team in hybrid and remote settings.
About the role
- Digital Marketing Specialist overseeing websites and applications for a growing natural gas utility company. Collaborating with teams to enhance digital presence and optimize user experience.
Responsibilities
- Oversee the maintenance, updates, and performance optimization of internal and external company websites.
- Manage and update the company intranet to ensure it aligns with internal communication and collaboration needs.
- Maintain internal mobile applications, ensuring seamless functionality and a top-tier user experience.
- Execute website updates, troubleshoot issues, and apply technical SEO strategies to enhance organic search visibility, including site architecture, schema markup, and page speed optimization.
- Optimize and manage websites using CMS platforms like WordPress or Sitefinity, ensuring user-friendly and engaging designs.
- Collaborate with creative teams to develop compelling webpages tailored for specific audiences.
- Utilize basic web development knowledge (HTML, CSS, JavaScript) to troubleshoot or make minor adjustments to digital platforms.
- Conduct UX research, leveraging tools like Hotjar or heatmaps, to enhance digital experiences.
- Design and execute A/B testing initiatives to improve campaign performance and user engagement.
- Lead conversion rate optimization (CRO) efforts to maximize landing page and website performance.
- Use tools like Google Analytics and Google Tag Manager to monitor website traffic, campaign performance, and user behavior.
- Provide actionable insights and detailed reports to internal stakeholders, aligning strategies with company goals.
- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across all digital platforms.
- Implement and manage marketing automation tools like HubSpot, Iterable, Marketo, or Mailchimp to streamline campaigns and support lead nurturing.
- Present strategies, performance reports, and campaign insights to internal and external stakeholders effectively.
- Coordinate with cross-functional teams to align project goals, timelines, and deliverables.
Requirements
- Bachelor’s degree in marketing, Digital Marketing, Communications, Business, Computer Science, or a related field.
- Certification in SEO/SEM, Google Analytics, or Google Ads (e.g., Google Analytics Individual Qualification, Google Tag Manager, Google Ads Certification).
- Additional certifications or coursework in UX/UI Design, Web Development, Digital Marketing, or Marketing Automation Tools (e.g., HubSpot, Marketo, or Iterable certifications) is highly beneficial.
- 5-8 years of experience in digital marketing, media buying, or performance marketing roles.
- Proven experience in managing SEO/SEM campaigns and driving measurable growth in organic and paid traffic.
- Hands-on experience with CMS platforms (e.g., WordPress, Sitefinity) and website management.
- Track record of managing and executing marketing campaigns, including A/B testing and CRO (Conversion Rate Optimization).
- Experience in using project management tools like Asana, Trello, or Monday.com to manage cross-functional collaboration.
- Demonstrated ability to work with data privacy and compliance frameworks like GDPR/CCPA.
- Practical experience with programmatic advertising, analytics tools like Google Analytics and Tag Manager, and API integrations.
- Background in collaborating with stakeholders and presenting technical concepts to non-technical audiences.
- Experience in managing mobile applications, intranet platforms, and integrating UX research to improve user experience.
Benefits
- medical/dental/vision and other benefits that provide flexibility, choice and support to our employees when they need it most
Job title
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Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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