Hybrid Lead Digital Marketing Architect

at Caterpillar Inc.

• Job title: Lead Digital Marketing Architect
• Job type: Full Time
• Experience level: Senior
• Salary: $128,470 - $208,770 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud, Python, Scala, SDLC, SQL
• Location requirements: Hybrid, Chicago, United States

About the role

• Lead Digital Architect for marketing data at Caterpillar Inc. Designing end-to-end data architecture for marketing solutions with real-time decisioning and analytics capabilities.

Responsibilities

• Lead the end‑to‑end Marketing Data Architecture, defining scalable frameworks and data structures that enable seamless activation, analytics, and cross‑channel orchestration.
• Establish and evolve Customer 360 and identity‑resolution capabilities, ensuring unified customer profiles that power personalization, targeting, and measurement across the digital ecosystem.
• Architect real‑time activation and personalization pipelines, enabling event‑driven experiences, dynamic segmentation, and rapid decisioning across MarTech and AdTech platforms.
• Develop analytical data models that support reporting, advanced analytics, and data science, ensuring high‑quality, well‑governed datasets for stakeholders across marketing, sales, and product teams.
• Integrate MarTech and AdTech ecosystem components, ensuring seamless data flow, interoperability, and aligned architecture across CDP, CRM, DSP, DMP, marketing automation, analytics, and advertising platforms.
• Lead the design and expansion of cloud data platforms and lakehouse architectures, enabling scalable ingestion, transformation, storage, and activation of large‑scale marketing datasets.
• Ensure privacy, compliance, and consent‑management foundations are embedded into all data flows, aligning with global regulations and internal governance standards.
• Apply ML and AI techniques to power marketing use cases, such as predictive targeting, look‑alike modeling, churn prediction, content recommendations, and budget optimization.
• Drive security and governance practices, ensuring data protection, role‑based access, quality controls, and consistency across the marketing technology stack.
• Provide strong stakeholder leadership, partnering with marketing, product, engineering, analytics, and external vendors to shape strategy, align roadmaps, and deliver enterprise‑scale digital marketing capabilities.

Requirements

• Typically 8+ years’ experience in application development or at least 6 years of experience with master’s degree.
• Strong grasp of TOGAF, Zachman, or domain‑driven design.
• Extensive experience in designing and developing software using Python, SQL, Scala (typically 5+ years).
• Understanding of data structures, algorithms, profiling & optimization, data modeling techniques.
• Strong demonstratable experience delivering component, product, and/or enterprise architecture in public cloud and/or hybrid eco-systems.
• Understanding of Agile SDLC implementation in public cloud eco-system including environments management, test automation, peer review, CI/CD, resource optimization, etc.
• Must have excellent communication and influential skills.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement