Senior Manager responsible for Litera's website and digital presence. Leading high - impact projects to enhance web performance and drive AEO growth while collaborating with cross - functional teams.
About the role
- Online Marketing Manager optimizing the Shopify shop's UX, funnel, and conversion while planning digital campaigns. Join Bearpaw, a growing archery brand, in creating impactful brand experiences.
Responsibilities
- You optimize our Shopify store (UX, funnel, conversion)
- You plan and implement digital campaigns – including landing pages & tracking
- Web analytics (GA4, etracker) forms the basis of your work
- You are familiar with tools such as Hotjar or Microsoft Clarity to track our visitors
- Consent and tag management (Google Tag Manager) are managed by you
- You create target‑group specific content, newsletters (Klaviyo) & landing pages
- You are happy to support affiliate marketing / display & retargeting / SEO
- You work closely with our agencies
- You combine emotional brand experiences with rigorous performance
- How you measure your success: Increasing conversion rate, higher repurchase rate, successful campaigns with clean funnel logic, measurably better user experience in the store
Requirements
- Several years of experience with Shopify or Shopware
- Strong understanding of funnels, CRO & performance marketing
- Confident in working with tracking & analytics tools
- Good UX instincts plus a numerical/analytical mindset
- Hands‑on: you build, test and optimize yourself
- You love it when data meets emotion
- For you, numbers are not just reporting but the basis for decisions
- You take initiative – you don’t wait for tasks to be assigned
- You test, optimize, scale – continuously
Benefits
- Monthly voucher for premium products
- Exclusive discounts from many well‑known companies
- Trust‑based working hours and flexibility
- Permanent employment contracts
- Up to 30 days of vacation
- Monthly coaching sessions with the team lead
- Regular team and company events
- Access to a large network through EO membership
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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