Hybrid Online Marketing Manager – Shopify E‑Commerce Manager

Posted 2 days ago

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About the role

  • Online Marketing Manager optimizing the Shopify shop's UX, funnel, and conversion while planning digital campaigns. Join Bearpaw, a growing archery brand, in creating impactful brand experiences.

Responsibilities

  • You optimize our Shopify store (UX, funnel, conversion)
  • You plan and implement digital campaigns – including landing pages & tracking
  • Web analytics (GA4, etracker) forms the basis of your work
  • You are familiar with tools such as Hotjar or Microsoft Clarity to track our visitors
  • Consent and tag management (Google Tag Manager) are managed by you
  • You create target‑group specific content, newsletters (Klaviyo) & landing pages
  • You are happy to support affiliate marketing / display & retargeting / SEO
  • You work closely with our agencies
  • You combine emotional brand experiences with rigorous performance
  • How you measure your success: Increasing conversion rate, higher repurchase rate, successful campaigns with clean funnel logic, measurably better user experience in the store

Requirements

  • Several years of experience with Shopify or Shopware
  • Strong understanding of funnels, CRO & performance marketing
  • Confident in working with tracking & analytics tools
  • Good UX instincts plus a numerical/analytical mindset
  • Hands‑on: you build, test and optimize yourself
  • You love it when data meets emotion
  • For you, numbers are not just reporting but the basis for decisions
  • You take initiative – you don’t wait for tasks to be assigned
  • You test, optimize, scale – continuously

Benefits

  • Monthly voucher for premium products
  • Exclusive discounts from many well‑known companies
  • Trust‑based working hours and flexibility
  • Permanent employment contracts
  • Up to 30 days of vacation
  • Monthly coaching sessions with the team lead
  • Regular team and company events
  • Access to a large network through EO membership

Job title

Online Marketing Manager – Shopify E‑Commerce Manager

Job type

Experience level

Mid levelSenior

Salary

€50,000 - €65,000 per year

Degree requirement

No Education Requirement

Location requirements

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