Product Marketing Manager for Collaboration Solutions, translating technical concepts and product capabilities into marketing messages. Working with cross - functional teams to drive customer understanding and engagement.
About the role
- Product Marketing Manager responsible for content marketing and positioning for Passbolt's cybersecurity solutions. Engaging with the community and driving brand awareness through various channels.
Responsibilities
- Manage the content marketing calendar, ensuring delivery of blogs, social media posts, webinars, product videos, and other brand materials.
- Manage company social media platforms.
- Engage with the community and establish strategic partnerships.
- Create marketing materials tied to product updates in coordination with the Product team.
- Define and maintain positioning and messaging frameworks.
- Translate technical features into business benefits and maintain product-related pages.
- Create landing page content for performance marketing campaigns.
- Build and maintain feature pages organized around pain points and business benefits.
- Create field marketing and sales enablement materials.
- Develop and maintain content applying existing SEO and GEO guidelines.
- Provide regular reports and insights on content strategy performance.
- Ensure compliance with GDPR and handle personal data with proper consent.
Requirements
- 1 to 5 years of experience in creating high-quality B2B marketing content.
- Proven track record in inbound marketing, product marketing, and top-of-the-funnel campaign management.
- Demonstrated success in driving traffic and boosting engagement through digital media, influencer partnerships, and SEO.
- Experience working in the tech industry.
- Experience in the Open Source and/or Security industry would be a plus.
- Strong technical understanding of Passbolt’s product and capabilities.
- Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics, SEMrush).
- Experience with generative AI tools & prompt engineering for content creation.
- Solid understanding of SEO best practices, keyword research, and on-page/off-page optimizations.
- Excellent communication and presentation skills with confident copywriting, social media, or voice over skills in English.
- Ability to adapt to different styles of information dissemination and learn quickly.
Benefits
- 26 days of paid holidays / year
- Equity for everyone.
- Professional development through paid training of all types.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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