Hybrid Product Marketing Manager

at passbolt

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Junior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Open Source
• Location requirements: Hybrid, Belvaux, Luxembourg

About the role

• Product Marketing Manager responsible for content marketing and positioning for Passbolt's cybersecurity solutions. Engaging with the community and driving brand awareness through various channels.

Responsibilities

• Manage the content marketing calendar, ensuring delivery of blogs, social media posts, webinars, product videos, and other brand materials.
• Manage company social media platforms.
• Engage with the community and establish strategic partnerships.
• Create marketing materials tied to product updates in coordination with the Product team.
• Define and maintain positioning and messaging frameworks.
• Translate technical features into business benefits and maintain product-related pages.
• Create landing page content for performance marketing campaigns.
• Build and maintain feature pages organized around pain points and business benefits.
• Create field marketing and sales enablement materials.
• Develop and maintain content applying existing SEO and GEO guidelines.
• Provide regular reports and insights on content strategy performance.
• Ensure compliance with GDPR and handle personal data with proper consent.

Requirements

• 1 to 5 years of experience in creating high-quality B2B marketing content.
• Proven track record in inbound marketing, product marketing, and top-of-the-funnel campaign management.
• Demonstrated success in driving traffic and boosting engagement through digital media, influencer partnerships, and SEO.
• Experience working in the tech industry.
• Experience in the Open Source and/or Security industry would be a plus.
• Strong technical understanding of Passbolt’s product and capabilities.
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics, SEMrush).
• Experience with generative AI tools & prompt engineering for content creation.
• Solid understanding of SEO best practices, keyword research, and on-page/off-page optimizations.
• Excellent communication and presentation skills with confident copywriting, social media, or voice over skills in English.
• Ability to adapt to different styles of information dissemination and learn quickly.

Benefits

• 26 days of paid holidays / year
• Equity for everyone.
• Professional development through paid training of all types.