Hybrid Director of Marketing

at Particle Health

• Job title: Director of Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $180,000 - $200,000 per year
• Degree requirement: No Education Requirement
• Tech skills: SQL
• Location requirements: Hybrid, New York City, United States

About the role

• Head of Marketing rebuilding end-to-end marketing organization at Particle Health, improving brand presence and demand generation within healthcare data analytics. Drive strategies for long-term growth and performance metrics.

Responsibilities

• Build and own demand-generation programs that consistently produce qualified MQLs and SQLs.
• Design and execute multi-channel campaigns across paid search, social, email, and landing pages.
• Partner with RevOps & Sales and Finance Leadership to align pipeline targets, improve lead quality, and measure funnel performance.
• Implement data-driven experimentation and testing to optimize conversion across channels.
• Strengthen Particle’s market presence and credibility through coordinated brand and PR initiatives.
• Manage PR and communications agencies and oversee announcements, op-eds, social content, and press strategy.
• Amplify CEO thought leadership through social narrative development, bylines, briefings, and industry commentary.
• Maintain consistent messaging across brand, growth, PR, and customer-facing materials.
• Plan and manage customer appreciation events, conference activations, webinars, and industry gatherings.
• Drive end-to-end event execution, including strategy, logistics, promotion, and follow-up campaigns.
• Ensure events support both brand visibility and near-term pipeline goals.
• Develop content across formats including blogs, newsletters, case studies, whitepapers, and email sequences.
• Collaborate with Product marketing to create and maintain collateral such as one-pagers, pitch decks, and product sheets.
• Own website updates, SEO, and all digital assets in partnership with Product Marketing and external agencies.
• Define marketing KPIs and maintain dashboards to measure channel performance and funnel health.
• Partner with RevOps on attribution modeling, lifecycle automation, lead scoring, and CRM hygiene.
• Manage the marketing budget and marketing systems, including HubSpot, Salesforce, and Webflow.
• Ensure all external communications meet healthcare regulatory and compliance requirements.

Requirements

• 10+ years of B2B marketing experience, ideally in healthcare, health tech, data platforms, or regulated industries.
• Proven success as a hands-on, full-stack marketer capable of owning strategy and execution as a team-of-one or early marketing leader.
• Demonstrated ability to build demand-generation programs and run campaigns that drive measurable pipeline impact.
• Experience managing PR, brand, content, and creative agencies with an emphasis on business outcomes.
• Strong writing, storytelling, and content production skills across multiple channels and formats.
• Hands-on ability to evaluate and optimize marketing funnel metrics (MQL → SQL → Closed Won), while reporting ROI clearly to executive stakeholders.
• Ability to operate autonomously in fast-paced, evolving environments.

Benefits

• Health insurance
• 401(k)
• Paid time off
• Flexible working hours