Marketing Automation Super Admin overseeing Adobe Marketo for Hewlett Packard Enterprise. Leading platform strategy, administration, and cross - team collaboration for B2B marketing solutions.
About the role
- Marketing Analyst supporting media mix modeling and optimization for Paramount's growth initiatives. Collaborating with marketing and data science teams to drive actionable insights and performance improvements.
Responsibilities
- Analyze attribution and MMM outputs to quantify return on marketing investment and optimize budget allocation across channels and partners.
- Collaborate with Media Activation teams to ensure MMM and modeled signals are implemented successfully and aligned to acquisition objectives, translating outputs into activation-ready audience signals for use across media buying platforms.
- Improve and strengthen data pipelines for media mix modeling with data engineering teams to ensure timely and accurate input data.
- Provide insights to marketing and activation teams through reporting and analysis to inform strategic marketing decisions and implement budget recommendations.
- Create and maintain regular reporting for internal marketing teams and external agencies, and support the development of dashboards with clear scope and requirements where needed.
- Partner closely with internal data science teams to enhance and optimize the media mix model to increase relevance and actionability of results.
- Additional other duties and responsibilities, as assigned.
Requirements
- BA/BS; 2+ years experience in digital marketing analytics, performance marketing, web analytics, or online media industry
- Proficient in SQL with a solid comprehension of data infrastructure; experience extracting, cleaning, and transforming data within databases
- Experience or coursework in media measurement including web, native app, and video measurement technologies
- Experience working with analytical tools and languages supporting data analysis, reporting, and visualization (Excel, Tableau, Python, R, Google Collaborative Apps)
- Foundational knowledge of predictive modeling concepts (propensity modeling, classification, regression, experimentation design)
- Strong attention to detail and commitment to data accuracy
Benefits
- medical
- dental
- vision
- 401(k) plan
- life insurance coverage
- disability benefits
- tuition assistance program
- PTO
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