Hybrid Director, Venmo Lifecycle Marketing

at PayPal

• Job title: Director, Venmo Lifecycle Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $176,500 - $262,350 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Director leading lifecycle marketing for Venmo at PayPal, focusing on strategic and operational growth across user lifecycle. Collaborating with multiple teams to execute large-scale marketing initiatives.

Responsibilities

• Develop and lead performance marketing strategies to achieve business growth and revenue targets
• Oversee the planning and execution of digital campaigns across paid search, social, display, and other performance channels
• Define and monitor key performance metrics, ensuring optimization for ROI and efficiency
• Collaborate with cross-functional teams to align performance marketing efforts with broader business goals
• Manage budgets, allocate resources effectively, and identify opportunities to improve cost efficiency
• Drive innovation by testing new channels, tools, and approaches to enhance campaign performance
• Build relationships with external agencies and vendors to ensure high-quality execution and alignment
• Lead and mentor the performance marketing team to drive high-impact results and professional growth

Requirements

• 10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
• 10+ years of marketing experience, including 5+ years in lifecycle, CRM, or retention marketing — with demonstrated experience managing managers and multi-squad teams
• Proven experience leading lifecycle strategy at enterprise scale, with demonstrated impact on engagement, retention, and revenue KPIs
• Deep expertise in behavioral segmentation, triggered messaging, lifecycle automation, and personalization at scale
• Strong fluency in martech platforms (Braze or equivalent), CDPs, and the technical infrastructure that powers lifecycle execution
• Demonstrated ability to influence cross-functional decisions at VP and C-suite level, including product roadmaps, martech investments, and org design
• Experience defining measurement frameworks and working with analytics teams to establish lifecycle attribution and incrementality standards
• Track record of building and scaling high-performing teams through periods of organizational change
• Highly analytical, with the ability to synthesize complex performance data into clear strategic narratives and actionable next steps
• Financial services or fintech experience preferred
• Bachelor's degree or equivalent work experience required

Benefits

• generous paid time off
• healthcare coverage for you and your family
• resources to create financial security and support your mental health