Operational Marketing Executive facilitating strategic integration of Nina Ricci brand with markets. Analyzing performance and coordinating marketing initiatives in an international context.
About the role
- Head of Marketing leading acquisition strategy for a web data gathering company. Responsible for driving revenue growth through various channels.
Responsibilities
- Develop and execute an integrated acquisition roadmap (Paid, SEO, Affiliate) that aligns with Webshare’s revenue targets.
- Oversee high scale budgets across our paid channels ensuring top tier efficiency and ROAS.
- Partner with the SEO team & agency to prioritize high-intent, commercially valuable organic traffic that reduces our blended CAC over time.
- Grow our affiliate network, identifying new partners and platforms that reach our core audience.
- Use market intelligence tools to map the user journey from first click to final conversion.
- Mentor and grow a team of senior specialists, instilling a 'revenue first' mindset across the acquisition squad.
Requirements
- 3+ years of experience leading a full‑funnel performance marketing team.
- Hands‑on experience with multiple ad platforms: Google Ads, Reddit Ads, LinkedIn Ads, Meta.
- Strong knowledge of Google Analytics 4 (GA4) and Other market intelligence tools.
- Strong analytical skills with the ability to translate data into action.
- Excellent prioritization and time management skills.
- Strong verbal and written communication skills in English.
- B2B/SaaS advertising experience is an advantage.
- Customer Value Management experience (email and CRM marketing) is an advantage.
Benefits
- Benefit package covering learning, well-being, celebration, and much more
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