Hybrid Product Marketing Manager

at Orbital

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $146,000 - $159,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• US-based Product Marketing Manager at Orbital Copilot, responsible for go-to-market execution and product positioning in the US market. Collaborating with global teams to tailor strategies for local buyers.

Responsibilities

• Own the US expression of Orbital’s positioning, adapting global messaging frameworks for US buyer personas, verticals, and competitive dynamics
• Plan and execute integrated US GTM campaigns in partnership with Demand Generation and Content colleagues, tailoring global themes for the US audience and competitive landscape
• Co-ordinate US product launch execution, including timelines, channel strategy, messaging for campaigns, product pages, and email sequences (translating from global launch narratives, where appropriate)
• Develop and maintain US-focused competitive content, including battlecards, competitor comparisons, objection handling guides, and one-pagers—as source material that the Sales Enablement team can translate into training and learning materials
• Translate customer success stories into compelling, field-ready case studies, proof points, and sales materials that reinforce Orbital’s positioning in the US market
• Contribute to post-sale adoption across the US customer base: in-app messaging, customer marketing, expansion campaigns, and upsell motions
• Sit in on US sales calls, debrief reps after losses, and feed US field insights back to the UK Lead to inform global positioning and competitive intelligence

Requirements

• 3–5+ years’ experience in B2B product marketing or a closely related GTM role
• Strong commercial instincts: you’re energised by winning deals and arming sales teams to succeed
• Proven ability to create high-quality marketing content: battlecards, competitive analyses, positioning documents, and one-pagers
• Experience coordinating product launches end-to-end
• Excellent project management skills: you thrive in fast-moving environments with multiple stakeholders
• Strong copywriting and the ability to translate complex products (AI, legaltech) into clear, compelling language
• Experience in regulated or complex industries (e.g. legal, finance, professional services) is a plus
• Understanding of the US B2B buying landscape: you know how US enterprise and mid-market buyers evaluate and purchase software
• Comfort working in a distributed team across time zones, particularly collaborating with UK-based colleagues.

Benefits

• 401k match
• equity options in a fast-growing start-up.
• 20 days paid holiday (plus bank holidays)
• Professional equipment and personal development budget along with training opportunities to learn and develop your skills.
• Commuter benefits.
• An inclusive community enjoying all-company off-sites, lunches and socials.