Hybrid Marketing Manager – Paid & Performance

at homie AI

• Job title: Marketing Manager – Paid & Performance
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Hamburg, Germany

About the role

• Marketing Manager responsible for developing measurable customer acquisition strategies for an AI startup. Collaborating closely with Sales, focusing on data-driven performance marketing across all funnel stages.

Responsibilities

• Your role – become our growth architect
• As Marketing Manager Paid & Performance (m/f/d), you will take a central role in our growth trajectory.
• You will be our architect and strategic driver for predictable, scalable new-customer acquisition.
• Your focus will be on turning marketing budget into a measurable pipeline — data-driven, efficient, and continuously optimized.
• You will analyze target audiences, markets, and competitors and develop a holistic paid strategy across the entire funnel — from awareness through consideration to conversion.
• You understand that performance marketing should not be treated in isolation, but as an integral part of our revenue strategy, tightly integrated with Sales and Customer Success.

Requirements

• You have led performance marketing at scale — ideally in a B2B, SaaS, or tech environment — and can demonstrate measurable results (e.g., significant CAC reduction, budget scaling with stable ROAS, building a predictable pipeline)
• You think in terms of revenue, not just reach. Pipeline impact, SQL quality, and customer lifetime value are your key metrics
• You have carried real budget responsibility and scaled campaigns from validated tests to six-figure annual budgets
• You build scalable performance structures, not just individual campaigns — clean setups, clear KPI logic, sustainable scaling mechanisms
• Tracking is not a nice-to-have for you but a foundation. You understand attribution, CRM integration, and data-driven decision models
• You make decisions based on data — quickly and pragmatically. 80/20 is a tool for you, not a risk
• Testing is part of your DNA. You structure hypothesis validation, test aggressively, and optimize continuously
• You combine creativity with performance thinking. Strong creatives and clear messaging logic go hand in hand for you
• You proactively use AI and automation to create efficiency, scalability, and competitive advantage
• You work entrepreneurially. You don’t wait for perfect conditions — you create them. You take ownership, don’t wait for briefs, and want to drive results with high outcome orientation
• You communicate clearly, assertively, and solution-oriented — including with executive management, product, and sales
• You want impact. Not just building campaign management, but making a measurable contribution to company growth
• You are a team player. Ambition and collegiality are not mutually exclusive for you but go together.

Benefits

• Remote or hybrid: Work flexibly from anywhere or from our co‑working space in Hamburg
• Startup spirit: Fast decisions, flat hierarchies, agile ways of working, and plenty of scope to shape things
• Learning culture: Intensive onboarding, open feedback culture with personal mentoring, and real on-the-job learning
• Teamwork first: Work closely with experienced sales managers and learn directly from them. Collegial and personal atmosphere, regular team events and knowledge-sharing sessions
• Solution-oriented culture: We encourage creativity, ownership and the drive to push things forward
• AI boost: You’ll use state-of-the-art tools — from AI-powered outreach to automations that make your work smarter and future-proof
• Keep going smarter: Budget for training, conferences and e-learning to stay up to date with AI developments
• Your benefits: We support you with a monthly stipend for mobility, fitness, groceries or other expenses