Hybrid Marketing and Outreach Manager

at California Teacher Development Collaborative (CATDC)

• Job title: Marketing and Outreach Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $82,000 - $95,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Oakland, United States

About the role

• Marketing and Outreach Manager shaping family engagement and support at Head-Royce School. Collaborating across admissions, advancement, and communications for strategic recruitment and outreach.

Responsibilities

• Develop and implement integrated recruitment, marketing, and outreach strategies in partnership with the MarComm, Advancement, and Enrollment Management teams
• Proactively identify and manage initiatives from beginning to end that strengthen admissions and advancement efforts, ensuring alignment of messaging, priorities, and timelines
• Develop marketing materials and content—with oversight from MarComm team—that align with outreach, philanthropy, and engagement goals, ensuring that messaging resonates with target audience
• Partner with Admissions and Advancement to support family engagement, retention, and the full lifecycle of the Head-Royce experience
• Build and support partnerships and events that engage prospective families and strengthen community connections
• Track and/or analyze engagement, giving, and outreach data, using insights to refine strategies and improve outcomes
• Participate in school-wide events, activities, meetings, and committees to develop a deep understanding of Head-Royce and translate that into authentic storytelling
• Participate in specific Advancement and Admissions events to help families feel integrated into the Head-Royce

Requirements

• A minimum of four years in a marketing or communications role. Previous experience in an independent school and/or non-profit setting is a plus
• Bachelor's degree required—specialty in Journalism, PR, English, marketing, or communications preferred
• Strong written, verbal, and interpersonal communication skills, with a strong sense of audience and tone
• Strategic thinker with the ability to translate ideas into actionable plans
• Ability to thrive in a fast-paced environment, with a proven track record of prioritizing and completing multiple tasks within firm deadlines, while remaining flexible and composed in response to changing demands
• Excellent organizational and time management skills, with a proactive approach to managing workflows and taking initiative
• Collaboration and diplomacy; fostering strong working relationships
• High level of professionalism, integrity, and discretion, including experience handling confidential information
• Positive attitude, strong work ethic, a genuine enthusiasm for working with students, and for being part of an academic community
• Sensitivity to equity and inclusion and a demonstrated ability to engage effectively with diverse racial, ethnic, gender, cultural, and disabled populations
• Comfort working with data and using insights to inform decision-making
• Eye for design and visual storytelling, with experience creating engaging, mission-aligned content
• Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, and YouTube
• Demonstrated ability to capture photography and video for storytelling purposes
• Experience with content management systems, website back ends, and marketing platforms; experience with Veracross, Interactive Schools, and HubSpot, a plus
• Provent proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and other tools (e.g., Canva)
• Strong technical skills in a Mac environment and with Google Workspace (Gmail, Drive, Docs, Sheets, Slides)
• Willingness to work occasional evenings and weekends in support of school events

Benefits

• Health insurance
• 401(k) matching
• Flexible work arrangements
• Professional development opportunities