Category Strategy Manager responsible for developing and executing brand-specific strategies for Opella’s OTC and VMS portfolio. Leading cross-functional initiatives to drive category growth and competitiveness.
Responsibilities
Develop and implement brand-specific commercial trade strategies (4Ps) aligned with Opella’s broader goals and commercial objectives.
Lead the annual planning process for the brand, integrating category, sales, marketing, and revenue management inputs.
Design and execute Go-to-Market strategies (4Ps) tailored to channel and customer needs.
Translate Opella Category growth strategies into compelling sell-in decks for customers.
In conjunction with customer teams, lead Joint Business Planning and category reviews with key retail partners.
Identify growth platforms and innovation opportunities within the relevant category.
Monitor execution against commercial plans and KPIs.
Lead diagnostics and interventions to improve brand performance.
Collaborate cross-functionally to ensure readiness and alignment.
Coach and mentor the Commercial Strategy Analyst.
Foster a high-performance culture focused on growth and innovation.
Requirements
Degree qualified in relevant field
7+ years in FMCG, with experience in Category strategy, Brand Management, or Sales
Working experience with data sources such as Quantium, Circana, Nielsen etc.
Strong analytical and strategic thinking skill
Ability to turn insights into actionable strategies and present these in a compelling way
Proven ability to lead cross-functional initiatives and manage stakeholders
High level communication skills
Experience with category management and customer engagement.
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