Hybrid Commercial Strategy Manager

Posted last month

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About the role

  • Category Strategy Manager responsible for developing and executing brand-specific strategies for Opella’s OTC and VMS portfolio. Leading cross-functional initiatives to drive category growth and competitiveness.

Responsibilities

  • Develop and implement brand-specific commercial trade strategies (4Ps) aligned with Opella’s broader goals and commercial objectives.
  • Lead the annual planning process for the brand, integrating category, sales, marketing, and revenue management inputs.
  • Design and execute Go-to-Market strategies (4Ps) tailored to channel and customer needs.
  • Translate Opella Category growth strategies into compelling sell-in decks for customers.
  • In conjunction with customer teams, lead Joint Business Planning and category reviews with key retail partners.
  • Identify growth platforms and innovation opportunities within the relevant category.
  • Monitor execution against commercial plans and KPIs.
  • Lead diagnostics and interventions to improve brand performance.
  • Collaborate cross-functionally to ensure readiness and alignment.
  • Coach and mentor the Commercial Strategy Analyst.
  • Foster a high-performance culture focused on growth and innovation.

Requirements

  • Degree qualified in relevant field
  • 7+ years in FMCG, with experience in Category strategy, Brand Management, or Sales
  • Working experience with data sources such as Quantium, Circana, Nielsen etc.
  • Strong analytical and strategic thinking skill
  • Ability to turn insights into actionable strategies and present these in a compelling way
  • Proven ability to lead cross-functional initiatives and manage stakeholders
  • High level communication skills
  • Experience with category management and customer engagement.

Benefits

  • Flexible working arrangements
  • Opportunities for professional development

Job title

Commercial Strategy Manager

Job type

Experience level

SeniorLead

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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