Growth Marketing Manager developing data-driven marketing strategies for customer engagement and retention. Joining OneDigital's people-first culture with a focus on growth and service.
Responsibilities
Develop and implement innovative growth marketing strategies and campaigns to drive business objectives
Identify and evaluate new marketing channels, technologies, and opportunities for expansion
Collaborate closely with product, sales, and analytics teams to align marketing initiatives with business goals
Plan, execute, and optimize multi-channel campaigns, including email, paid media, SEO/SEM, social media, and content marketing
Continuously optimize campaigns through A/B testing, performance analysis, and data-driven insights
Manage marketing automation workflows and nurture programs to enhance customer engagement
Monitor and report on key performance metrics such as conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and ROI
Present campaign results, insights, and recommendations to internal stakeholders and leadership
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field
4+ years of experience in digital or growth marketing, preferably in B2B or SaaS environments
Proficiency with marketing automation platforms (HubSpot, Marketo), CRM systems (Salesforce), and analytics tools (Google Analytics, Tableau)
Hands-on experience with paid media, SEO/SEM, email marketing, and content strategy
Strong analytical, project management, and communication skills
Ability to thrive in a fast-paced, data-driven, and collaborative environment.
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