Werkstudent im Bereich Kommunikation bei Klaus Tschira Stiftung in Heidelberg. Unterstützung bei Social - Media, Eventmanagement und interner Kommunikation mit flexiblen Arbeitszeiten.
About the role
- Coordenador de Branding e Comunicação na Omie garantindo a consistência da marca e gerindo campanhas de engajamento. Focado em execução de campanhas e monitoramento de métricas de desempenho.
Responsibilities
- Guardian of Consistency (Brand Consistency): Ensure a unified voice and visual identity across all touchpoints (social channels, product, support). Monitor correct usage of brand assets (templates, guidelines) to preserve the integrity of the visual identity.
- Campaign Execution and Storytelling: Collaborate with agencies and internal teams to craft stories that resonate with mainstream and underserved communities, focusing on generating Social Engagement (likes, shares) and increasing organic reach.
- Behavioral Metrics Monitoring: Track vital daily metrics such as Website Traffic, Returning Visitors, and Brand Search Volume. Use these data to assess whether content is generating real interest and consideration.
- Influencer and Community Management: Leverage creators and brand ambassadors strategically to increase Unaided Brand Recall. The goal is to generate authentic buzz and social proof.
- Sentiment Analysis and Feedback: Monitor social channels and review platforms to measure Brand Sentiment (positive/negative). Act as an early-warning system for reputation crises and identify opportunities to improve customer perception.
- Support for NPS and Loyalty: Work alongside the Customer Success (CS) team to implement and analyze Net Promoter Score (NPS) surveys, identifying brand promoters and turning feedback into actionable marketing plans.
Requirements
- Experience executing brand campaigns and managing communities.
- Familiarity with social listening tools and web traffic analysis (Google Analytics).
- Ability to create emotional connections through content and copy.
- Practical understanding of how brand activities influence direct and organic traffic (SEO).
Benefits
- Flexible Benefit / Meal Voucher: R$ 40.00 per working day.
- Home office allowance.
- Need to work on-site? We provide commuter transport vouchers. For those who arrive by train/subway, we offer a shuttle from the station to the office.
- Bradesco health plan.
- Amil Dental dental plan.
- Pharmacy assistance.
- Childcare assistance.
- Birthday day off so you can celebrate as you wish.
- Partner apps for accredited gyms to support physical health and fitness.
- Partnerships with online therapy and meditation platforms for mental health and wellbeing.
- Partnership with SESC - Full Membership.
- Exclusive discounts with leading universities and educational institutions for undergraduate, postgraduate and MBA programs. We also provide free access to Omie Academy for employees.
- Partnership for in-company English courses.
- Discount program for insurance products.
- Swile Shop: exclusive discount platform.
- Partnership with Dell: coupons up to R$ 2,000.00.
- PPRL.
- Travel benefits.
- Life insurance.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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