Interim Head of Brand & POS Marketing for L’Osteria overseeing strategic and operational marketing initiatives. Responsible for brand development and leading a marketing team for a leading European gastronomy brand.
About the role
- Marketing Lead at Old Mutual focusing on loyalty programme and digital strategies. Leading a team to drive measurable outcomes in financial wellness marketing.
Responsibilities
- Develop and implement marketing strategies and campaigns focused on loyalty, financial wellness, and digital adoption.
- Drive commercially focused outcomes ensuring campaigns deliver measurable ROI.
- Manage and lead a team of 2 Marketing SMEs, Graphic Designer, Content Writer, and Campaign Specialist.
- Manage marketing budgets effectively and report on financial performance.
- Lead creative development and oversee quality of marketing collateral across channels.
- Apply best practice in customer engagement to enhance adviser and customer experience.
- Coordinate integrated campaigns across Life & Savings and OM Bank business units and stand-alone campaigns were required.
- Collaborate extensively with Group Marketing and external agencies to ensure alignment and quality delivery.
- Utilise data-driven insights for personalised messaging and campaign optimisation.
- Measure and report on campaign performance, ROI, and KPIs; adjust strategies as needed.
Requirements
- Tertiary qualification in Marketing or related field.
- Minimum 8 years of relevant marketing experience, including loyalty programme marketing and digital campaigns.
- Proven ability to manage budgets and deliver commercially viable outcomes.
- Experience managing a multidisciplinary marketing team.
- Experience with loyalty programmes and digital adoption strategies.
- Strong project and team management skills; Agile experience preferred.
- Excellent stakeholder management and ability to integrate across business units and agencies.
- Creative thinker with ability to deliver impactful campaigns under tight timelines.
- Financial services experience an advantage.
Benefits
- No specific benefits listed.
Job title
Job type
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Not specified
Degree requirement
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