Hybrid AVP, Consumer Engagement Lifecycle Marketing

Posted 3 hours ago

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About the role

  • AVP, Consumer Engagement Lifecycle Marketing responsible for driving cardholder activation and engagement. Overseeing lifecycle campaigns, managing marketing execution and leading critical growth initiatives.

Responsibilities

  • Implement strategies to drive increased cardholder activation and engagement
  • Oversee lifecycle campaigns and manage marketing execution
  • Lead growth initiatives and collaborate with cross-functional teams
  • Manage campaign designs and track performance
  • Develop and manage creative assets

Requirements

  • Bachelor's degree or high school diploma/GED and 9+ years in Digital and Lifecycle Marketing
  • 5+ years of experience in digital platform management
  • 3+ years of analytics experience
  • Ability to travel as needed (~20%)
  • Must be legally authorized to work in the U.S.

Benefits

  • Flexible work arrangements
  • Employee Resource Groups (ERGs)
  • Annual bonus based on performance

Job title

AVP, Consumer Engagement Lifecycle Marketing

Job type

Experience level

Lead

Salary

$90,000 - $155,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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