Digital Marketing Specialist for a US - based Digital Marketing Agency client identifying leads and driving sales growth. Collaborating with the Client Acquisition and Marketing team to optimize online services.
About the role
- Digital Marketing Manager responsible for developing and executing digital strategies across SEO, Paid Media, and more. Leading a team of specialists while fostering client relationships and ensuring campaign success.
Responsibilities
- The Digital Marketing Manager will be responsible for developing and executing comprehensive digital strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting to drive traffic, engagement, and conversions for a diverse client base.
- As a key leader, you will oversee a team of digital specialists, ensuring the successful planning, implementation, and optimization of campaigns while fostering strong client relationships.
- The ideal candidate brings deep expertise in leveraging multiple digital channels, while leveraging AI-powered tools to optimize efficiency, innovation, and overall marketing impact, a passion for innovation, and the ability to deliver measurable results while staying ahead of evolving industry trends.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in digital marketing, with hands-on expertise in both paid and organic channels.
- Proven experience in paid media, copywriting, and social media campaign management
- Strong content creation, writing, editing, and storytelling skills across platforms
- Proficiency in digital tools and analytics (Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)
- Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
- Strong analytical, problem-solving, and data-driven decision-making skills
- Excellent project management, organizational, and communication abilities
- Leadership skills with experience managing and motivating teams
- Strategic thinking with adaptability in a fast-paced environment
- Relevant certifications in digital marketing and advertising platforms
- Attention to detail and ability to manage multiple priorities effectively
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